HubSpot is a SaaS company that provides inbound marketing, sales, and customer service software. It helps businesses attract, engage, and delight customers by delivering relevant and helpful content.
Pricing Change History
158 changesProfessional plan increased from $450/mo to $500/mo (11% increase)
Promotional discount removed: Starter plan was offered at $9/mo (from $15) with annual billing, or $15/mo (from $20) with monthly billing. 'Save up to 40% off Starter' banner discontinued.
Marketing Hub Professional plan increased from $800/mo to $890/mo (11.25% increase)
Promotional offer changed from indefinite ('no set end date') to time-limited (until January 5, 2026) Starter promotional discount increased from 40% off to 55% off
Promotional discount increased from 'Save up to 40% off Starter' to 'Save up to 55% off Starter Customer Platform'
Promotional discount increased from 'Save up to 40%' to 'Save up to 55%' off Starter Customer Platform
HubSpot Credits system introduced with 5,000 credits for Professional plan and 10,000 credits for Enterprise plan Operations Hub Enterprise renamed to Data Hub Enterprise
Professional platform software description changed from 'operations software' to 'data management software' Operations Hub Starter renamed to Data Hub Starter
Video creation & editing added to Professional plan feature list HubSpot Credits allocation added to Professional plan (3,000 credits)
Data agent (Beta) added for AI-powered data enrichment (10 HubSpot Credits per enriched record) Content Hub Starter now includes 500 HubSpot Credits for AI-powered features
Promotional discount introduced: 'Save up to 40% off Starter' reduces annual billing from $15/mo to $9/mo and monthly billing from $20/mo to $15/mo
Prospecting agent (AI feature) added to both Professional and Enterprise plans Enterprise plan: 5,000 HubSpot Credits allocation introduced
Data agent (Beta) added to Starter Customer Platform Prospecting agent added to Starter Customer Platform
Capacity Limits feature removed from Enterprise plan card but remains in comparison table (moved from prominent placement to detailed specs) Help Desk Workspace added to Professional plan feature list
Customer agent added to Professional tier (uses 100 HubSpot Credits per conversation) HubSpot Credits system introduced - 500 credits included with Service Hub Starter and Starter Customer Platform
HubSpot Credits pricing changed from 'per conversation' to flat allocation Operations Hub renamed to Data Hub across all product tiers
Promotional discount added for Starter Customer Platform: Save up to 40% off - now $9/mo (was $15) billed annually, or $15/mo (was $20) billed monthly. New customers only Breeze Customer Agent enhancement added to pricing navigation - AI-powered customer service agent
Promotional discount added: Content Hub Starter annual billing reduced from $15/mo to $9/mo per seat (40% savings) Promotional discount added: Content Hub Starter monthly billing reduced from $20/mo to $15/mo (25% savings)
Promotional discount added: 'Save up to 40% off Starter' - $9/mo (was $15) billed annually, or $15/mo (was $20) billed monthly. New customers only. Starter Customer Platform decreased from $12/mo to $9/mo
Breeze Customer Agent added to both Professional and Enterprise plans (100 HubSpot Credits per conversation)
Research HubSpot's pricing with the Pulse Agent
Ask anything about HubSpot's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Free | Plan | Free |
| Starter | Plan | $7 /seat/mobilled annually · $20 billed monthly |
| ||
| Smart CRM Professional | Plan | $45 /seat/mobilled annually · $50 billed monthly |
| Smart CRM Enterprise | Plan | $75 /seat/mobilled annually |
| Revenue Hub Professional | Plan | $85 /seat/mobilled annually · $95 billed monthly |
| Sales Hub Professional | Plan | $90 /seat/mobilled annually · $100 billed monthly |
| Service Hub Professional | Plan | $90 /seat/mobilled annually · $100 billed monthly |
| Revenue Hub Enterprise | Plan | $140 /seat/mobilled annually |
| Sales Hub Enterprise | Plan | $150 /seat/mobilled annually |
| Service Hub Enterprise | Plan | $150 /seat/mobilled annually |
| Content Hub Professional | Plan | $450 /mobilled annually · $500 billed monthly |
| Data Hub Professional | Plan | $720 /mobilled annually · $800 billed monthly |
| Marketing Hub Professional | Plan | $800 /mobilled annually · $890 billed monthly |
| HubSpot for Marketers Professional | Plan | $900 /mobilled annually · $1,000 billed monthly |
| Content Hub Enterprise | Plan | $1,500 /mobilled annually |
| Data Hub Enterprise | Plan | $2,000 /mobilled annually |
| Marketing Hub Enterprise | Plan | $3,600 /mobilled annually |
| HubSpot for Marketers Enterprise | Plan | $3,800 /mobilled annually |
| HubSpot Credits | Add-on | $9 per 1,000 credits |
| AEO | Add-on | $45 /mobilled annually · $50 billed monthly |
Company Facts
Pulse news about HubSpot
View all →How HubSpot compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Salesforce | $25 /user/mo, billed annually | Oct 19, 2026 |
P Pipedrive | $14 /seat/mo, billed annually | Oct 19, 2026 |
Z Zoho | $29 /mo, billed annually | Sep 28, 2026 |
M Microsoft | $5 /user/mo, billed annually | Oct 19, 2026 |
F Freshworks | $19 /agent/mo, billed annually | Sep 14, 2026 |
A ActiveCampaign | Contact | May 4, 2026 |
HubSpot pricing FAQ
- How much does HubSpot cost?
- HubSpot pricing starts at $7/seat/mo on Starter, billed annually. HubSpot lists 18 plans on its pricing page; the Free plan is free.
- Does HubSpot have a free plan?
- Yes. HubSpot's Free plan is free; paid plans start at $7/seat/mo on Starter, billed annually.
- What pricing model does HubSpot use?
- HubSpot uses subscription + usage pricing across 18 plans, with a free tier.
- When did HubSpot last change its pricing?
- Oct 23, 2026: HubSpot slashes free email sends from 2,000 to 300 monthly, overhauls Starter....
- How often has HubSpot changed its pricing?
- Pulse has recorded 158 pricing changes for HubSpot since it started tracking on Jan 1, 2025; the pricing page was last captured on Oct 23, 2026.
- Who are HubSpot's pricing peers?
- Pulse compares HubSpot with Salesforce, Pipedrive, Zoho, Microsoft, Freshworks and ActiveCampaign.