HubSpot is a SaaS company that provides inbound marketing, sales, and customer service software. It helps businesses attract, engage, and delight customers by delivering relevant and helpful content.
Pricing Change History
158 changesSales Hub Starter price decreased from $15/mo to $9/mo/seat for annual commitment (40% decrease) New promotional discount introduced: 'Save up to 40% off Starter' - $9/mo (was $15) billed annually, or $15/mo (was $20) billed monthly. New customers only, no set end date.
Teams capacity limits added: Professional plan limited to 10 teams, Enterprise plan to 300 teams Organize teams feature added to Enterprise plan (up to 300 teams plus ways to organize them)
40% promotional discount added for Starter plans showing 'was $15' crossed out pricing Service Hub Starter decreased from $15/mo/seat to $9/mo/seat (40% decrease, billed annually)
Breeze Customer Agent (100 HubSpot Credits per conversation) added to Professional and Enterprise plans across multiple hubs Professional Customer Platform renamed to simply 'Professional'
New promotional offer: 'Save up to 40% off Starter' - $9/mo (was $15) billed annually, or $15/mo (was $20) billed monthly. New customers only. Professional Customer Platform increased from $1,170/mo to $1,300/mo (11% increase)
Content Hub Starter pricing display clarified from '$15/mo' (with 'Includes 1 seat' note) to explicit '$15/mo/seat' format Starter Customer Platform base pricing increased from $12/mo to $15/mo/seat (25% increase)
Free tier user limit decreased from 5 users to 2 users (60% reduction) Breeze Intelligence added as new enhancement option in pricing navigation menu
Conditional SLAs added to Enterprise tier Skill-based Routing added to Enterprise tier
Trial call-to-action clarified from 'Start a free trial' to 'Start 14-day trial' for Professional and Enterprise tiers Added 'ADDITIONAL 20% OFF' promotional discount for Starter Customer Platform
Starter Customer Platform base price decreased from $15/mo to $12/mo (20% decrease) Starter Customer Platform promotional discount introduced: 'ADDITIONAL 20% OFF' badge added (replacing 'MOST POPULAR')
Limited-time promotional offer: Additional 20% off Starter Customer Platform, as low as $12/mo for first year Content Hub Starter plan added at $15/mo with 1 seat included, additional seats at $15/mo
Content remix (Beta) limit model changed from '12 pieces per remix with up to 50 remixes' to 'Generate up to 20 pieces of content per day' (Professional plan) AI translation feature removed from Professional plan feature list
Service Hub Enterprise plan increased from $130/mo/seat to $150/mo/seat (15.4% increase)
CMS Hub renamed to Content Hub across all tiers (Starter and Professional) Professional Customer Platform increased from $1,080/mo to $1,170/mo (8.3% increase)
Platform renamed from 'CRM Suite' to 'Customer Platform' Professional plan decreased from $1,600/mo to $1,080/mo (33% decrease)
Starter plan pricing decreased from $20/month to $15/month (25% decrease) Professional plan pricing decreased from $1,600/month to $1,080/month (32.5% decrease)
Clearbit by HubSpot data enrichment feature added - enables enriching contacts and companies with reliable data to target marketing and automate outreach
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Ask anything about HubSpot's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Free | Plan | Free |
| Starter | Plan | $7 /seat/mobilled annually · $20 billed monthly |
| ||
| Smart CRM Professional | Plan | $45 /seat/mobilled annually · $50 billed monthly |
| Smart CRM Enterprise | Plan | $75 /seat/mobilled annually |
| Revenue Hub Professional | Plan | $85 /seat/mobilled annually · $95 billed monthly |
| Sales Hub Professional | Plan | $90 /seat/mobilled annually · $100 billed monthly |
| Service Hub Professional | Plan | $90 /seat/mobilled annually · $100 billed monthly |
| Revenue Hub Enterprise | Plan | $140 /seat/mobilled annually |
| Sales Hub Enterprise | Plan | $150 /seat/mobilled annually |
| Service Hub Enterprise | Plan | $150 /seat/mobilled annually |
| Content Hub Professional | Plan | $450 /mobilled annually · $500 billed monthly |
| Data Hub Professional | Plan | $720 /mobilled annually · $800 billed monthly |
| Marketing Hub Professional | Plan | $800 /mobilled annually · $890 billed monthly |
| HubSpot for Marketers Professional | Plan | $900 /mobilled annually · $1,000 billed monthly |
| Content Hub Enterprise | Plan | $1,500 /mobilled annually |
| Data Hub Enterprise | Plan | $2,000 /mobilled annually |
| Marketing Hub Enterprise | Plan | $3,600 /mobilled annually |
| HubSpot for Marketers Enterprise | Plan | $3,800 /mobilled annually |
| HubSpot Credits | Add-on | $9 per 1,000 credits |
| AEO | Add-on | $45 /mobilled annually · $50 billed monthly |
Company Facts
Pulse news about HubSpot
View all →How HubSpot compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Salesforce | $25 /user/mo, billed annually | Oct 19, 2026 |
P Pipedrive | $14 /seat/mo, billed annually | Oct 19, 2026 |
Z Zoho | $29 /mo, billed annually | Sep 28, 2026 |
M Microsoft | $5 /user/mo, billed annually | Oct 19, 2026 |
F Freshworks | $19 /agent/mo, billed annually | Sep 14, 2026 |
A ActiveCampaign | Contact | May 4, 2026 |
HubSpot pricing FAQ
- How much does HubSpot cost?
- HubSpot pricing starts at $7/seat/mo on Starter, billed annually. HubSpot lists 18 plans on its pricing page; the Free plan is free.
- Does HubSpot have a free plan?
- Yes. HubSpot's Free plan is free; paid plans start at $7/seat/mo on Starter, billed annually.
- What pricing model does HubSpot use?
- HubSpot uses subscription + usage pricing across 18 plans, with a free tier.
- When did HubSpot last change its pricing?
- Oct 23, 2026: HubSpot slashes free email sends from 2,000 to 300 monthly, overhauls Starter....
- How often has HubSpot changed its pricing?
- Pulse has recorded 158 pricing changes for HubSpot since it started tracking on Jan 1, 2025; the pricing page was last captured on Oct 23, 2026.
- Who are HubSpot's pricing peers?
- Pulse compares HubSpot with Salesforce, Pipedrive, Zoho, Microsoft, Freshworks and ActiveCampaign.