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ActiveCampaign
Chicago, Illinois-based marketing automation and CRM platform founded 2003. Private. Operates in email marketing, CRM, and automation. Serves SMBs and mid-market businesses with customer experience automation tools.
Entry price
$15
Starter (Email) · /mo, billed annually
Plans tracked
10
6 add-ons
Pricing changes
3
Latest Oct 26, 2026
Pricing model
Subscription
No free tier
Pricing Change History
3 changes20263 changes
Week 19 · May 4, 2026
Packaging
WeeklyActiveCampaign removes 25% first-year discount and promo banner
The '25% off your first year' limited-time promotional discount has been removed. The countdown banner and the Plus plan discount badge are no longer shown on the pricing page.
Week 15 · Apr 6, 2026
Packaging
WeeklyPublished Apr 7, 2026
25% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
25% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo with 25% OFF badge and strikethrough original price; sitewide banner added.
Research ActiveCampaign's pricing with the Pulse Agent
Ask anything about ActiveCampaign's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Starter (Email) | Plan | $15 /mobilled annually |
| Plus (Email) | Plan | $49 /mobilled annually |
| Pro (Email) | Plan | $79 /mobilled annually |
| Enterprise (Email) | Plan | $145 /mobilled annually |
| Enterprise (Email + WhatsApp) | Plan | Contact |
| Plus (Email + WhatsApp) | Plan | Contact |
| Pro (Email + WhatsApp) | Plan | Contact |
| Premium (WhatsApp) | Plan | Contact |
| Core (WhatsApp) | Plan | Contact |
| Advanced (WhatsApp) | Plan | Contact |
| Enhanced CRM - Sales Engagement | Add-on | Contact |
| Transactional Email | Add-on | Contact |
| AI Activities | Add-on | Contact |
| Enhanced CRM - Pipelines | Add-on | Contact |
| SMS | Add-on | Contact |
| Custom Reporting | Add-on | Contact |
Company Facts
CategoryMarketing & Content
Free tierNo
Employees1001-10000
Tracked sinceFeb 25, 2026
Pricing last seenOct 26, 2026
Websiteactivecampaign.com
How ActiveCampaign compares with its peers
| Company | Entry price | Last change |
|---|---|---|
H HubSpot | $7 /seat/mo, billed annually | Oct 23, 2026 |
S Salesforce | $25 /user/mo, billed annually | Oct 26, 2026 |
A Adobe Marketo Engage | Contact | — |
K Klaviyo | $45 /mo | Sep 9, 2026 |
M Mailchimp | $13 /contacts block/mo | Oct 12, 2026 |
C Convertkit | $33 /mo, billed annually | Oct 12, 2026 |
ActiveCampaign pricing FAQ
- How much does ActiveCampaign cost?
- ActiveCampaign pricing starts at $15/mo on Starter (Email), billed annually. ActiveCampaign lists 10 plans on its pricing page.
- Does ActiveCampaign have a free plan?
- No. ActiveCampaign does not list a free tier; paid plans start at $15/mo on Starter (Email), billed annually.
- What pricing model does ActiveCampaign use?
- ActiveCampaign uses subscription pricing across 10 plans.
- When did ActiveCampaign last change its pricing?
- Oct 26, 2026: ActiveCampaign: Every plan now states it includes AI credits (500 on each plan), with more purchasable at checkout or in….
- How often has ActiveCampaign changed its pricing?
- Pulse has recorded 3 pricing changes for ActiveCampaign since it started tracking on Feb 25, 2026; the pricing page was last captured on Oct 26, 2026.
- Who are ActiveCampaign's pricing peers?
- Pulse compares ActiveCampaign with HubSpot, Salesforce, Adobe Marketo Engage, Klaviyo, Mailchimp and Convertkit.