HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
What happened
Between the Jul 6, 2025 and Oct 10, 2025 captures of HubSpot's pricing page, Pulse recorded 6 changes: Breeze Customer Agent feature introduced across all hubs, priced at 100 HubSpot Credits per conversation; Enterprise Customer Platform included seats increased from 7 to 8 seats; Operations Hub Enterprise renamed to Data Hub Enterprise; Professional Customer Platform included seats increased from 5 to 6 seats; Operations Hub Professional renamed to Data Hub Professional; HubSpot Credits system introduced with 5,000 credits for Professional plan and 10,000 credits for Enterprise plan. Pulse files it as a packaging change (feature added, limit increase, plan renamed, new add-on) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Starter Customer Platform at $7, Professional at $1,300, Enterprise at $4,700, Additional Core Seat at $45 and Additional Core Seat at $75.
HubSpot's previous recorded change was "Hubspot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively" (Q2 2025). HubSpot has been tracked since 2025-01-01.
In the same window Salesforce, Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HubSpot Credits · FeatureAddedNo across all hubsacross all hubs
- Enterprise · Limit+14%78 seats
- Enterprise · PlanRenamed
BeforeOperations Hub Enterprise
AfterData Hub Enterprise
- Professional · Limit+20%56 seats
- Professional · PlanRenamed
BeforeOperations Hub Professional
AfterData Hub Professional
- HubSpot Credits, Professional, Enterprise · Add-onAdded
BeforeNo HubSpot Credits system
AfterHubSpot Credits system
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| HubSpot Credits | Feature | No across all hubs | across all hubs | Added |
| Enterprise | Limit | 7 | 8 seats | +14% |
| Enterprise | Plan | Operations Hub Enterprise | Data Hub Enterprise | Renamed |
| Professional | Limit | 5 | 6 seats | +20% |
| Professional | Plan | Operations Hub Professional | Data Hub Professional | Renamed |
| HubSpot Credits, Professional, Enterprise | Add-on | No HubSpot Credits system | HubSpot Credits system | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 6, 2025 and Oct 10, 2025; the change is marked around the middle of the page, where across all hubs now appears.
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HubSpot, the last 90 days
Full history- Week 5, 2026packagingHubspot Suite Enterprise cuts Pro credits in half, keeps Enterprise at 10K
- Week 3, 2026packagingHubspot Suite Enterprise launches Data Agent GA, revamps Commerce Hub card
- Week 2, 2026packagingHubspot Suite Enterprise reshuffles hub highlights, adds health scores
- Q3 2025packagingHubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans · this change
- Q2 2025improvedHubspot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
Across CRM in the same window
All CRM changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 10, 2025. The change Pulse detected was a packaging change: feature added, limit increase, plan renamed, new add-on.
What changed on HubSpot's pricing page between Jul 6, 2025 and Oct 10, 2025?
HubSpot Credits feature: No across all hubs → across all hubs, added; Enterprise limit: 7 → 8 seats (+14%); Enterprise plan: Operations Hub Enterprise → Data Hub Enterprise, renamed; Professional limit: 5 → 6 seats (+20%); Professional plan: Operations Hub Professional → Data Hub Professional, renamed; HubSpot Credits, Professional, Enterprise add-on: No HubSpot Credits system → HubSpot Credits system, added. Pulse compared the captures it took on Jul 6, 2025 and Oct 10, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively" in Q2 2025; HubSpot has been tracked since 2025-01-01.