HubSpot Transforms Pricing Model with Flat Allocation of Credits and Expands Allocation to 500 Credits
What happened
Between the Jul 6, 2025 and Oct 3, 2025 captures of HubSpot's pricing page, Pulse recorded 4 changes: HubSpot Credits allocation increased from 100 to 500 credits; Operations Hub renamed to Data Hub across all product tiers; Smart CRM added to product lineup; HubSpot Credits pricing changed from 'per conversation' to flat allocation. Pulse files it as a packaging change (limit increase, plan renamed, feature added, metric change) with an upward direction. Pulse's latest capture (Oct 23, 2026) lists Starter at $7, Smart CRM Professional at $45, Smart CRM Enterprise at $75, Revenue Hub Professional at $85 and Sales Hub Professional at $90.
HubSpot's previous recorded change was "HubSpot Introduces Up to 40% Discount on Starter Customer Platform, Now Just $9/Month for New Customers" (Q2 2025). Before that Pulse recorded "HubSpot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat" (Q2 2025), "HubSpot Operations Starter Operations Hub Starter Price Decreased by 40% to $9/mo Annually, New Customers Save Up to 40% Off Starter Plans" (Q2 2025) and "HubSpot Sales Enterprise Introduces Breeze Customer Agent to Professional and Enterprise Plans, Enhancing Customer Support with 100 Credits per Conversation" (Q2 2025). HubSpot has been tracked since 2025-01-01.
In the same window Pipedrive, Zoho, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HubSpot Credits · Limit+400%100500 credits
- — · PlanRenamedOperations HubData Hub
- — · FeatureAddedNo Smart CRMSmart CRM
- HubSpot Credits · Pricing modelChanged'per conversation'flat allocation
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| HubSpot Credits | Limit | 100 | 500 credits | +400% |
| — | Plan | Operations Hub | Data Hub | Renamed |
| — | Feature | No Smart CRM | Smart CRM | Added |
| HubSpot Credits | Pricing model | 'per conversation' | flat allocation | Changed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 6, 2025 and Oct 3, 2025; the change is marked near the top of the page, where hubspot credits limit reads 100 and then 500 credits.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Q3 2025improvedHubSpot Sales Starter Replaces Operations Hub with Data Hub in Starter Customer Platform, Enhancing Features with New Agents and Buyer Intent Tools
- Q3 2025improvedHubSpot Service Enterprise Introduces 5,000 HubSpot Credits Allocation to Enterprise Plan, Enhancing Value for Customers
- Q3 2025improvedHubSpot Service Starter Introduces Credits System with 500 Credits in Service Hub Starter, Enhancing Value for Users
- Q3 2025packagingHubSpot Transforms Pricing Model with Flat Allocation of Credits and Expands Allocation to 500 Credits · this change
- Q2 2025packagingHubSpot Introduces Up to 40% Discount on Starter Customer Platform, Now Just $9/Month for New Customers
- Q2 2025packagingHubSpot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat
- Q2 2025packagingHubSpot Operations Starter Operations Hub Starter Price Decreased by 40% to $9/mo Annually, New Customers Save Up to 40% Off Starter Plans
- Q2 2025improvedHubSpot Sales Enterprise Introduces Breeze Customer Agent to Professional and Enterprise Plans, Enhancing Customer Support with 100 Credits per Conversation
- Q2 2025decreaseHubSpot Sales Starter Sales Hub Starter Price Cut: Now Just $9/Month for Annual Commitment, 40% Savings!
- Q2 2025improvedHubSpot Service Enterprise Introduces Credit-Based Pricing for Breeze Customer Agent, Transitioning from Beta to Paid Model
Across CRM in the same window
All CRM changes- PipedriveJan 22Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans
- ZohoJan 21Zoho Workerly Reduces Temp Add-On Pricing for 500+ Temps by 12% to $0.88 per Temp, Enhancing Cost Efficiency for Large Businesses
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 3, 2025. The change Pulse detected was a packaging change: limit increase, plan renamed, feature added, metric change.
What changed on HubSpot's pricing page between Jul 6, 2025 and Oct 3, 2025?
HubSpot Credits limit: 100 → 500 credits (+400%); plan: Operations Hub → Data Hub, renamed; feature: No Smart CRM → Smart CRM, added; HubSpot Credits pricing model: 'per conversation' → flat allocation, changed. Pulse compared the captures it took on Jul 6, 2025 and Oct 3, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 18 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "HubSpot Introduces Up to 40% Discount on Starter Customer Platform, Now Just $9/Month for New Customers" in Q2 2025; HubSpot has been tracked since 2025-01-01.