HubSpot

Multiple feature names updated: 'AI Meeting Assistant' renamed to 'Meeting Prep', 'Call transcription and coaching' to 'Call recording and transcription', 'AI call transcript enrichment' to 'AI transcript enrichment', and 'Sales Meeting Notetaker' to 'Notetaker'.

Multiple Sales Hub feature names updated: 'AI Meeting Assistant' renamed to 'Meeting Prep'; 'Call transcription and coaching' renamed to 'Call recording and transcription'; 'AI call transcript enrichment' renamed to 'AI transcript enrichment'; 'Sales Meeting Notetaker' renamed to 'Notetaker'.

Feature labels updated: Call transcription renamed to Call recording and transcription; call search/review sub-text removed; Health Score to Health Scores; Help desk automation to Support Automation.

Professional and Enterprise plan taglines updated to audience-focused language. Professional reframed as team-centric omni-channel copy; Enterprise reframed around governance and data-driven journeys.

Enterprise plan tagline updated to a concise capability-focused description [was: 'For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven customer journeys at scale and accelerate revenue growth'; now: 'Advanced marketing automation, data, and governance to scale and accelerate revenue growth'] Professional plan tagline updated to a concise automation-focused description [was: 'For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to build a scalable demand engine'; now: 'Marketing automation, analytics, and campaigns for scalable demand generation']

Professional plan tagline simplified [from: 'For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to build a scalable demand engine'; to: 'Marketing automation, analytics, and campaigns for scalable demand generation'] Enterprise plan tagline simplified [from: 'For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven customer journeys at scale and accelerate revenue growth'; to: 'Advanced marketing automation, data, and governance to scale and accelerate revenue growth']

Promotional discount for Starter plan: $9/mo/seat (was $15) billed annually, or $15/mo/seat (was $20) billed monthly. Up to 40% off. New customers only.

Quarterly roll-up · includes Mar 23 weekly

Starter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer reframed from a commitment-based limited-time deal (expired Jan 5, 2026) to an open-ended promotion showing explicit was/now pricing ($9/mo was $15 annually; $15/mo was $20 monthly).

Quarterly roll-up · includes Mar 23 weekly, Mar 9 weekly

Free Tools plan removed 'Free for up to 2 users' user limit language from pricing display

Free plan user limit disclosure removed from pricing page; previously stated 'Free for up to 2 users'

Removed 'Free for up to 2 users' offer from Starter plan description

Free Tools plan removed 'Free for up to 2 users' user limit specification from pricing display

Added three Enterprise features: Multi-account management (Beta), Journey automation (Beta), and Custom events with Event Visualizer [Multi-account connects up to 5 HubSpot accounts; Journey automation supports 10 journeys/10 stages with codeless creation; Custom events limited to 500 definitions/30M completions per month] Free plan user limit removed and tier limits now documented across plans [Removed 'Free for up to 2 users'; Added email limits: Starter 5x, Professional 10x, Enterprise 20x; Social media: Pro 50 accounts, Enterprise 300 accounts; Custom reports: Pro 100/10M events, Enterprise 500/100M events]

Brand Identity (Beta) feature removed from Enterprise plan feature list

Added User management feature to Free tools Added Data sync feature to Data Hub Starter

Professional plan description updated to emphasize omni-channel marketing approach and demand engine building Enterprise plan description updated to emphasize organizational needs, power, flexibility, and data-driven customer journeys

Added User management feature to the feature comparison table between Marketing Hub and Sales Hub sections Removed 'Put AI to work with Starter Customer Platform' section from Starter plan card, including Data agent and Buyer intent feature callouts

Professional plan tagline changed from detailed description 'For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to build a scalable demand engine' to concise benefit statement 'Marketing automation, analytics, and campaigns for scalable demand generation'; Enterprise plan tagline changed from detailed description 'For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven customer journeys at scale and accelerate revenue growth' to concise benefit statement 'Advanced marketing automation, data, and governance to scale and accelerate revenue growth'

Feature comparison table removed and replaced with plan guidance ('What should I choose?') and marketing showcase sections. Per-feature tier breakdown is no longer shown.

Professional plan tagline changed from long-form description to concise 'Marketing automation, analytics, and campaigns for scalable demand generation'; Enterprise plan tagline changed from long-form description to concise 'Advanced marketing automation, data, and governance to scale and accelerate revenue growth'