HubSpot is a SaaS company that provides inbound marketing, sales, and customer service software. It helps businesses attract, engage, and delight customers by delivering relevant and helpful content.
Pricing Change History
158 changesRemoved publicly-shown additional-seat overage pricing: Professional additional Core Seats ($45/mo) and Enterprise additional Core Seats ($75/mo) no longer disclosed
Additional Core Seats overage pricing removed from public disclosure: Marketing Hub Professional's $45/mo (beyond 3 included seats) and Enterprise's $75/mo (beyond 5 included seats) are no longer shown.
Additional Core Seats overage pricing removed from public disclosure: Professional plan's $45/mo (beyond 6 included seats) and Enterprise plan's $75/mo (beyond 8 included seats) are no longer shown.
Content Hub Professional plan's included-feature list swapped 'Custom reporting' for 'Agent Hub' (Breeze AI agent access), now listed first under 'Content Hub Starter, plus:'.
Content Hub Professional plan's included-feature list updated: 'Agent Hub' added, 'Custom reporting' removed
The HubSpot Credits section dropped its explicit "$9.00 per 1,000 credits when you pay annually" rate, replacing it with generic "Simple"/"Flexible" marketing copy that shows no credit price.
Email templates limit doubled on Starter tier from 5,000 templates to up to 10,000 email templates per account (Sales Hub Starter, Service Hub Starter).
Email templates capacity doubled from 5,000 to up to 10,000 templates per account in Sales Hub and Service Hub (Starter/Professional/Enterprise); Service Hub Macros exited Beta and gained defined limits (500 Professional, 1,500 Enterprise).
The 'Custom Channels API' feature bullet was removed from the Sales Hub Enterprise plan card and no longer appears anywhere on the pricing page.
Free Customer Agent trial (with purchase of a Service Professional/Enterprise seat) shortened from 28 days to 14 days
Content Hub Starter price dropped from $9/mo/seat to $7/mo/seat (list price $20/mo/seat unchanged); intro promo banner increased from 'up to 40% off' to 'up to 65%'.
Quarterly roll-up · includes Jun 1 weekly, May 25 weekly, May 11 weekly
Starter plan annual price decreased from $9/mo/seat to $7/mo/seat Starter plan gained Breeze Prospecting Agent (moved down from Professional), Data Agent, and Intent signals; lost Breeze Assistant and Object Tags
Quarterly roll-up · includes May 11 weekly, Apr 13 weekly
Research HubSpot's pricing with the Pulse Agent
Ask anything about HubSpot's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Free | Plan | Free |
| Starter | Plan | $7 /seat/mobilled annually · $20 billed monthly |
| ||
| Smart CRM Professional | Plan | $45 /seat/mobilled annually · $50 billed monthly |
| Smart CRM Enterprise | Plan | $75 /seat/mobilled annually |
| Revenue Hub Professional | Plan | $85 /seat/mobilled annually · $95 billed monthly |
| Sales Hub Professional | Plan | $90 /seat/mobilled annually · $100 billed monthly |
| Service Hub Professional | Plan | $90 /seat/mobilled annually · $100 billed monthly |
| Revenue Hub Enterprise | Plan | $140 /seat/mobilled annually |
| Sales Hub Enterprise | Plan | $150 /seat/mobilled annually |
| Service Hub Enterprise | Plan | $150 /seat/mobilled annually |
| Content Hub Professional | Plan | $450 /mobilled annually · $500 billed monthly |
| Data Hub Professional | Plan | $720 /mobilled annually · $800 billed monthly |
| Marketing Hub Professional | Plan | $800 /mobilled annually · $890 billed monthly |
| HubSpot for Marketers Professional | Plan | $900 /mobilled annually · $1,000 billed monthly |
| Content Hub Enterprise | Plan | $1,500 /mobilled annually |
| Data Hub Enterprise | Plan | $2,000 /mobilled annually |
| Marketing Hub Enterprise | Plan | $3,600 /mobilled annually |
| HubSpot for Marketers Enterprise | Plan | $3,800 /mobilled annually |
| HubSpot Credits | Add-on | $9 per 1,000 credits |
| AEO | Add-on | $45 /mobilled annually · $50 billed monthly |
Company Facts
Pulse news about HubSpot
View all →How HubSpot compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Salesforce | $25 /user/mo, billed annually | Oct 19, 2026 |
P Pipedrive | $14 /seat/mo, billed annually | Oct 19, 2026 |
Z Zoho | $29 /mo, billed annually | Sep 28, 2026 |
M Microsoft | $5 /user/mo, billed annually | Oct 19, 2026 |
F Freshworks | $19 /agent/mo, billed annually | Sep 14, 2026 |
A ActiveCampaign | Contact | May 4, 2026 |
HubSpot pricing FAQ
- How much does HubSpot cost?
- HubSpot pricing starts at $7/seat/mo on Starter, billed annually. HubSpot lists 18 plans on its pricing page; the Free plan is free.
- Does HubSpot have a free plan?
- Yes. HubSpot's Free plan is free; paid plans start at $7/seat/mo on Starter, billed annually.
- What pricing model does HubSpot use?
- HubSpot uses subscription + usage pricing across 18 plans, with a free tier.
- When did HubSpot last change its pricing?
- Oct 23, 2026: HubSpot slashes free email sends from 2,000 to 300 monthly, overhauls Starter....
- How often has HubSpot changed its pricing?
- Pulse has recorded 158 pricing changes for HubSpot since it started tracking on Jan 1, 2025; the pricing page was last captured on Oct 23, 2026.
- Who are HubSpot's pricing peers?
- Pulse compares HubSpot with Salesforce, Pipedrive, Zoho, Microsoft, Freshworks and ActiveCampaign.