HubSpot Service Enterprise Introduces 5,000 HubSpot Credits Allocation to Enterprise Plan, Enhancing Value for Customers
What happened
Between the Jul 6, 2025 and Oct 4, 2025 captures of HubSpot's pricing page, Pulse recorded 8 changes: Customer journey analytics added to Enterprise plan features (new in plan card); Custom Channels API removed from Enterprise plan card but remains in comparison table (moved from prominent placement to detailed specs); HubSpot Credits allocation of 3,000 credits added to Professional plan; HubSpot Credits features section added showcasing AI capabilities: Customer agent, Data agent (Beta), and Breeze actions in workflows; Capacity Limits feature removed from Enterprise plan card but remains in comparison table (moved from prominent placement to detailed specs); Help Desk Workspace added to Professional plan feature list; HubSpot Credits allocation of 5,000 credits added to Enterprise plan; Feedback Topics added to feature comparison table (does not use HubSpot Credits at this time). Pulse files it as a packaging change (feature added, feature change, threshold added) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
HubSpot's previous recorded change was "Hubspot Service Enterprise Introduces Credit-Based Pricing for Breeze Customer Agent, Transitioning from Beta to Paid Model" (Q2 2025). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureAdded
BeforeNo Customer journey analytics
AfterCustomer journey analytics
- Enterprise · FeatureChangedprominent placementdetailed specs
- HubSpot Credits, Professional · LimitThreshold added
HubSpot Credits allocation of 3,000 credits added to Professional plan
- HubSpot Credits · FeatureAdded
BeforeNo showcasing AI capabilities
Aftershowcasing AI capabilities
- Enterprise · FeatureChangedprominent placementdetailed specs
- Professional · FeatureAddedNo Help Desk WorkspaceHelp Desk Workspace
- HubSpot Credits, Enterprise · LimitThreshold added
HubSpot Credits allocation of 5,000 credits added to Enterprise plan
- HubSpot Credits · FeatureAddedNo Feedback TopicsFeedback Topics
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | No Customer journey analytics | Customer journey analytics | Added |
| Enterprise | Feature | prominent placement | detailed specs | Changed |
| HubSpot Credits, Professional | Limit | HubSpot Credits allocation of 3,000 credits added to Professional plan | Threshold added | |
| HubSpot Credits | Feature | No showcasing AI capabilities | showcasing AI capabilities | Added |
| Enterprise | Feature | prominent placement | detailed specs | Changed |
| Professional | Feature | No Help Desk Workspace | Help Desk Workspace | Added |
| HubSpot Credits, Enterprise | Limit | HubSpot Credits allocation of 5,000 credits added to Enterprise plan | Threshold added | |
| HubSpot Credits | Feature | No Feedback Topics | Feedback Topics | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 6, 2025 and Oct 4, 2025; the change is marked near the top of the page, where Customer journey analytics now appears.
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HubSpot, the last 90 days
Full history- May 13, 2026packagingHubspot Service Enterprise reveals $9/1K credits, adds Macros to Scale
- Q1 2026packagingHubspot Service Enterprise splits into 4 tiers with $9 Starter and free trial
- Week 3, 2026improvedHubspot Service Enterprise swaps Conversational bots for Intelligence tab
- Q3 2025improvedHubSpot Service Enterprise Introduces 5,000 HubSpot Credits Allocation to Enterprise Plan, Enhancing Value for Customers · this change
- Q2 2025improvedHubspot Service Enterprise Introduces Credit-Based Pricing for Breeze Customer Agent, Transitioning from Beta to Paid Model
Across CRM in the same window
All CRM changes- ZohoJan 14Zoho Subscriptions Introduces In-App Purchase Management to Premium Plan, Enhancing User Experience and Value
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 4, 2025. The change Pulse detected was a packaging change: feature added, feature change, threshold added.
What changed on HubSpot's pricing page between Jul 6, 2025 and Oct 4, 2025?
Enterprise feature: No Customer journey analytics → Customer journey analytics, added; Enterprise feature: prominent placement → detailed specs, changed; HubSpot Credits allocation of 3,000 credits added to Professional plan; HubSpot Credits feature: No showcasing AI capabilities → showcasing AI capabilities, added; Enterprise feature: prominent placement → detailed specs, changed; Professional feature: No Help Desk Workspace → Help Desk Workspace, added; HubSpot Credits allocation of 5,000 credits added to Enterprise plan; HubSpot Credits feature: No Feedback Topics → Feedback Topics, added. Pulse compared the captures it took on Jul 6, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Enterprise Introduces Credit-Based Pricing for Breeze Customer Agent, Transitioning from Beta to Paid Model" in Q2 2025; HubSpot has been tracked since 2025-01-01.