Packaging change·Jul 6 → Oct 10, 2025·Q3 2025·Sales & Customer Relationship Management (CRM)
HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
What changed
Plan renamed
Operations Hub Professional renamed to Data Hub Professional
Feature change
Starter platform software description changed from 'operations software' to 'data management software'
Feature change
Navigation menu updated to replace 'Operations' with 'Data' product category
Feature change
Professional platform software description changed from 'operations software' to 'data management software'
Plan renamed
Operations Hub Starter renamed to Data Hub Starter
Limit increase
Professional Customer Platform included seats increased from 5 to 6
Feature change
Free Operations tools renamed to Free Data tools in Free tier includes
Before and after
Jul 6, 2025 vs Oct 10, 2025Pulse.
100%
Change 1 of 7 · plan renamed
Operations Hub Professional renamed to Data Hub Professional
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Q2 2025 · Hubspot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New CustomersHubspot Suite Starter Increases Promotional Discount on Starter Customer Platform from 40% to 55% · Q4 2025
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