HubSpot Operations Starter Operations Hub Starter Price Decreased by 40% to $9/mo Annually, New Customers Save Up to 40% Off Starter Plans
What happened
Between the Jan 1, 2025 and Jul 6, 2025 captures of HubSpot's pricing page, Pulse recorded 4 changes: Operations Hub Starter decreased from $15/mo to $9/mo (40% decrease when billed annually); Promotional discount added: 'Save up to 40% off Starter' - $9/mo (was $15) billed annually, or $15/mo (was $20) billed monthly. New customers only; Removed 'ADDITIONAL 20% OFF' promotion on Starter Customer Platform; Starter Customer Platform decreased from $12/mo to $9/mo. Pulse files it as a pricing change (price decrease, discount added, discount removed) with a downward direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $7, Professional at $720 and Enterprise at $2,000.
HubSpot's previous recorded change was "Hubspot Operations Starter Reduces Starter Customer Platform Price by 20% to $12/mo, Adds Additional 20% Off Promotion" (Dec 2024). HubSpot has been tracked since 2025-01-01.
In the same window Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Price−40%$15/mo$9/mo
- Starter · Discount−40%$15$9/mo
- Starter · DiscountRemoved
Before'ADDITIONAL 20% OFF' promotion
AfterNo 'ADDITIONAL 20% OFF' promotion
- Starter · Price−25%$12/mo$9/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Price | $15/mo | $9/mo | −40% |
| Starter | Discount | $15 | $9/mo | −40% |
| Starter | Discount | 'ADDITIONAL 20% OFF' promotion | No 'ADDITIONAL 20% OFF' promotion | Removed |
| Starter | Price | $12/mo | $9/mo | −25% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jan 1, 2025 and Jul 6, 2025; the change is marked on the page, where starter price reads $15/mo and then $9/mo.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Jul 3, 2026packagingHubspot Operations Starter Data Hub Starter: price cut $9→$7/mo/seat + Credits pricing revealed
- Apr 3, 2026packagingHubspot Operations Starter Slashes Starter Seats Up to 40% for New Customers
- Apr 1, 2026packagingHubspot Operations Starter drops free-for-two-users offer from Starter plan
- Q2 2025packagingHubSpot Operations Starter Operations Hub Starter Price Decreased by 40% to $9/mo Annually, New Customers Save Up to 40% Off Starter Plans · this change
- Dec 2024packagingHubspot Operations Starter Reduces Starter Customer Platform Price by 20% to $12/mo, Adds Additional 20% Off Promotion
Across CRM in the same window
All CRM changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did HubSpot raise prices in July 2025?
No — prices went down. Between Jan 1, 2025 and Jul 6, 2025 HubSpot's pricing page showed 2 price cuts: Starter: $15/mo → $9/mo (−40%); Starter: $12/mo → $9/mo (−25%).
What changed on HubSpot's pricing page between Jan 1, 2025 and Jul 6, 2025?
Starter price: $15/mo → $9/mo (−40%); Starter discount: $15 → $9/mo (−40%); Starter discount: 'ADDITIONAL 20% OFF' promotion → No 'ADDITIONAL 20% OFF' promotion, removed; Starter price: $12/mo → $9/mo (−25%). Pulse compared the captures it took on Jan 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Operations Starter Reduces Starter Customer Platform Price by 20% to $12/mo, Adds Additional 20% Off Promotion" in Dec 2024; HubSpot has been tracked since 2025-01-01.