HubSpot Sales Enterprise Introduces 5,000 HubSpot Credits Allocation for Enterprise Plan, Enhancing Value and Flexibility
What happened
Between the Jul 6, 2025 and Oct 4, 2025 captures of HubSpot's pricing page, Pulse recorded 6 changes: Professional plan: 3,000 HubSpot Credits allocation introduced; Prospecting agent (AI feature) added to both Professional and Enterprise plans; Customer agent (AI feature) added to both Professional and Enterprise plans; Buyer intent added to both Professional and Enterprise plans; Data agent (Beta) added to both Professional and Enterprise plans; Enterprise plan: 5,000 HubSpot Credits allocation introduced. Pulse files it as a packaging change (threshold added, feature added) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
HubSpot's previous recorded change was "Hubspot Sales Enterprise Introduces Breeze Customer Agent to Professional and Enterprise Plans, Enhancing Customer Support with 100 Credits per Conversation" (Q2 2025). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, HubSpot Credits · LimitThreshold added
Professional plan: 3,000 HubSpot Credits allocation introduced
- Professional, Enterprise · FeatureFeature added
Prospecting agent (AI feature) added to both Professional and Enterprise plans
- Professional, Enterprise · FeatureFeature added
Customer agent (AI feature) added to both Professional and Enterprise plans
- Professional, Enterprise · FeatureAddedNo Buyer intentBuyer intent
- Professional, Enterprise · FeatureFeature added
Data agent (Beta) added to both Professional and Enterprise plans
- Enterprise, HubSpot Credits · LimitThreshold added
Enterprise plan: 5,000 HubSpot Credits allocation introduced
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, HubSpot Credits | Limit | Professional plan: 3,000 HubSpot Credits allocation introduced | Threshold added | |
| Professional, Enterprise | Feature | Prospecting agent (AI feature) added to both Professional and Enterprise plans | Feature added | |
| Professional, Enterprise | Feature | Customer agent (AI feature) added to both Professional and Enterprise plans | Feature added | |
| Professional, Enterprise | Feature | No Buyer intent | Buyer intent | Added |
| Professional, Enterprise | Feature | Data agent (Beta) added to both Professional and Enterprise plans | Feature added | |
| Enterprise, HubSpot Credits | Limit | Enterprise plan: 5,000 HubSpot Credits allocation introduced | Threshold added | |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 6, 2025 and Oct 4, 2025; the change is marked near the top of the page, where Buyer intent now appears.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Apr 13, 2026packagingHubspot Sales Enterprise renames AI meeting and call features across board
- Feb 9, 2026improvedHubspot Sales Enterprise adds Deal Summaries and 100 pipeline limits.
- Q4 2025packagingHubspot Sales Enterprise Offers 40% Discount on Starter Plan for New Customers, Now Just $9/mo Annually
- Q3 2025improvedHubSpot Sales Enterprise Introduces 5,000 HubSpot Credits Allocation for Enterprise Plan, Enhancing Value and Flexibility · this change
- Q2 2025improvedHubspot Sales Enterprise Introduces Breeze Customer Agent to Professional and Enterprise Plans, Enhancing Customer Support with 100 Credits per Conversation
Across CRM in the same window
All CRM changes- ZohoJan 21Zoho Workerly Reduces Temp Add-On Pricing for 500+ Temps by 12% to $0.88 per Temp, Enhancing Cost Efficiency for Large Businesses
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 4, 2025. The change Pulse detected was a packaging change: threshold added, feature added.
What changed on HubSpot's pricing page between Jul 6, 2025 and Oct 4, 2025?
Professional plan: 3,000 HubSpot Credits allocation introduced; Prospecting agent (AI feature) added to both Professional and Enterprise plans; Customer agent (AI feature) added to both Professional and Enterprise plans; Professional, Enterprise feature: No Buyer intent → Buyer intent, added; Data agent (Beta) added to both Professional and Enterprise plans; Enterprise plan: 5,000 HubSpot Credits allocation introduced. Pulse compared the captures it took on Jul 6, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Sales Enterprise Introduces Breeze Customer Agent to Professional and Enterprise Plans, Enhancing Customer Support with 100 Credits per Conversation" in Q2 2025; HubSpot has been tracked since 2025-01-01.