HubSpot Sales Enterprise Introduces 5,000 HubSpot Credits Allocation for Enterprise Plan, Enhancing Value and Flexibility
What happened
Between the Jul 6, 2025 and Oct 4, 2025 captures of HubSpot's pricing page, Pulse recorded 6 changes: Professional plan: 3,000 HubSpot Credits allocation introduced; Prospecting agent (AI feature) added to both Professional and Enterprise plans; Customer agent (AI feature) added to both Professional and Enterprise plans; Buyer intent added to both Professional and Enterprise plans; Data agent (Beta) added to both Professional and Enterprise plans; Enterprise plan: 5,000 HubSpot Credits allocation introduced. Pulse files it as a packaging change (limit lowered, feature added). Pulse's latest capture (Nov 9, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
HubSpot's previous recorded change was "Hubspot Sales Enterprise Introduces Breeze Customer Agent to Professional and Enterprise Plans, Enhancing Customer Support with 100 Credits per Conversation" (Q2 2025). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedProfessional, HubSpot CreditsLimit
BeforeNot listed
After3,000 HubSpot Credits allocation
- AddedProfessional, EnterpriseFeature
BeforeNot listed
AfterProspecting agent (AI feature)
- AddedProfessional, EnterpriseFeature
BeforeNot listed
AfterCustomer agent (AI feature)
- AddedProfessional, EnterpriseFeatureNot listedBuyer intent
- AddedProfessional, EnterpriseFeatureNot listedData agent (Beta)
- AddedEnterprise, HubSpot CreditsLimit
BeforeNot listed
After5,000 HubSpot Credits allocation
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, HubSpot Credits | Limit | Not listed | 3,000 HubSpot Credits allocation | Added |
| Professional, Enterprise | Feature | Not listed | Prospecting agent (AI feature) | Added |
| Professional, Enterprise | Feature | Not listed | Customer agent (AI feature) | Added |
| Professional, Enterprise | Feature | Not listed | Buyer intent | Added |
| Professional, Enterprise | Feature | Not listed | Data agent (Beta) | Added |
| Enterprise, HubSpot Credits | Limit | Not listed | 5,000 HubSpot Credits allocation | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 6, 2025 and Oct 4, 2025; the change is marked near the top of the page, where 5,000 HubSpot Credits allocation now appears.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Apr 12, 2026PackagingHubspot Sales Enterprise renames AI meeting and call features across board
- Feb 9, 2026ImprovementHubspot Sales Enterprise adds Deal Summaries and 100 pipeline limits.
- Q4 2025PackagingHubspot Sales Enterprise Offers 40% Discount on Starter Plan for New Customers, Now Just $9/mo Annually
- Q3 2025Limit loweredHubSpot Sales Enterprise Introduces 5,000 HubSpot Credits Allocation for Enterprise Plan, Enhancing Value and Flexibility This change
- Q2 2025ImprovementHubspot Sales Enterprise Introduces Breeze Customer Agent to Professional and Enterprise Plans, Enhancing Customer Support with 100 Credits per Conversation
Across CRM in the same window
All CRM changes- ZohoJan 21Zoho Workerly Reduces Temp Add-On Pricing for 500+ Temps by 12% to $0.88 per Temp, Enhancing Cost Efficiency for Large Businesses
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 4, 2025. The change Pulse detected was a packaging change: limit lowered, feature added.
What changed on HubSpot's pricing page between Jul 6, 2025 and Oct 4, 2025?
Professional, HubSpot Credits limit added: 3,000 HubSpot Credits allocation; Professional, Enterprise feature added: Prospecting agent (AI feature); Professional, Enterprise feature added: Customer agent (AI feature); Professional, Enterprise feature added: Buyer intent; Professional, Enterprise feature added: Data agent (Beta); Enterprise, HubSpot Credits limit added: 5,000 HubSpot Credits allocation. Pulse compared the captures it took on Jul 6, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Sales Enterprise Introduces Breeze Customer Agent to Professional and Enterprise Plans, Enhancing Customer Support with 100 Credits per Conversation" in Q2 2025; HubSpot has been tracked since 2025-01-01.