HubSpot CMS Starter Introduces AI-Powered Customer Agent for 24/7 Support, Enhancing Service with HubSpot Credits
What happened
Between the Jul 6, 2025 and Oct 4, 2025 captures of HubSpot's pricing page, Pulse recorded 7 changes: Content Hub Professional now includes 3,000 HubSpot Credits for AI-powered features; Buyer intent feature added to help identify potential customers showing purchase intent; Customer agent feature added - AI agent that works 24/7 to offer instant customer service (uses HubSpot Credits); Starter Customer Platform description updated from 'operations software' to 'data management software'; Operations Hub renamed to Data Hub (Free Operations tools → Free Data tools, Operations Hub Starter → Data Hub Starter); Data agent (Beta) added for AI-powered data enrichment (10 HubSpot Credits per enriched record); Content Hub Starter now includes 500 HubSpot Credits for AI-powered features. Pulse files it as a packaging change (threshold added, feature added, feature change, plan renamed) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $7, Professional at $450 and Enterprise at $1,500.
HubSpot's previous recorded change was "Hubspot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat" (Q2 2025). HubSpot has been tracked since 2025-01-01.
In the same window Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional · LimitThreshold added
Content Hub Professional now includes 3,000 HubSpot Credits for AI-powered features
- — · FeatureAddedNo Buyer intent featureBuyer intent feature
- — · FeatureAdded
BeforeNo - AI agent that works 24/7
After- AI agent that works 24/7
- Starter · FeatureRewordedoperations softwaredata management software
- Starter · PlanRenamedOperations HubData Hub
- — · FeatureFeature added
Data agent (Beta) added for AI-powered data enrichment (10 HubSpot Credits per enriched record)
- Starter · LimitAddedNo HubSpot Credits500 HubSpot Credits
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional | Limit | Content Hub Professional now includes 3,000 HubSpot Credits for AI-powered features | Threshold added | |
| — | Feature | No Buyer intent feature | Buyer intent feature | Added |
| — | Feature | No - AI agent that works 24/7 | - AI agent that works 24/7 | Added |
| Starter | Feature | operations software | data management software | Reworded |
| Starter | Plan | Operations Hub | Data Hub | Renamed |
| — | Feature | Data agent (Beta) added for AI-powered data enrichment (10 HubSpot Credits per enriched record) | Feature added | |
| Starter | Limit | No HubSpot Credits | 500 HubSpot Credits | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 6, 2025 and Oct 4, 2025; the change is marked near the top of the page, where Buyer intent feature now appears.
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HubSpot, the last 90 days
Full history- Apr 1, 2026packagingHubspot CMS Starter removes free plan user limit from pricing page
- Apr 6, 2026packagingHubspot CMS Starter slashes annual pricing 40% to $9/mo per seat
- Jan 11, 2026packagingHubspot CMS Starter Removes Promotional Discount on Starter Plan, Increasing Monthly Price to $15 from $20
- Q3 2025improvedHubSpot CMS Starter Introduces AI-Powered Customer Agent for 24/7 Support, Enhancing Service with HubSpot Credits · this change
- Q2 2025packagingHubspot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat
Across CRM in the same window
All CRM changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did HubSpot raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 4, 2025. The change Pulse detected was a packaging change: threshold added, feature added, feature change, plan renamed.
What changed on HubSpot's pricing page between Jul 6, 2025 and Oct 4, 2025?
Content Hub Professional now includes 3,000 HubSpot Credits for AI-powered features; feature: No Buyer intent feature → Buyer intent feature, added; feature: No - AI agent that works 24/7 → - AI agent that works 24/7, added; Starter feature: operations software → data management software, reworded; Starter plan: Operations Hub → Data Hub, renamed; Data agent (Beta) added for AI-powered data enrichment (10 HubSpot Credits per enriched record); Starter limit: No HubSpot Credits → 500 HubSpot Credits, added. Pulse compared the captures it took on Jul 6, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat" in Q2 2025; HubSpot has been tracked since 2025-01-01.