HubSpot CMS Starter Introduces AI-Powered Customer Agent for 24/7 Support, Enhancing Service with HubSpot Credits
What happened
Between the Jul 6, 2025 and Oct 4, 2025 captures of HubSpot's pricing page, Pulse recorded 7 changes: Content Hub Professional now includes 3,000 HubSpot Credits for AI-powered features; Buyer intent feature added to help identify potential customers showing purchase intent; Customer agent feature added - AI agent that works 24/7 to offer instant customer service (uses HubSpot Credits); Starter Customer Platform description updated from 'operations software' to 'data management software'; Operations Hub renamed to Data Hub (Free Operations tools → Free Data tools, Operations Hub Starter → Data Hub Starter); Data agent (Beta) added for AI-powered data enrichment (10 HubSpot Credits per enriched record); Content Hub Starter now includes 500 HubSpot Credits for AI-powered features. Pulse files it as a packaging change (limit lowered, feature added, feature change, plan renamed). Pulse's latest capture (Nov 9, 2026) lists Starter at $7, Professional at $450 and Enterprise at $1,500.
HubSpot's previous recorded change was "Hubspot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat" (Q2 2025). HubSpot has been tracked since 2025-01-01.
In the same window Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedProfessionalLimitNot listed3,000 HubSpot Credits
- Added—FeatureNot listedBuyer intent feature
- Added—Feature
BeforeNot listed
AfterCustomer agent feature (AI agent that works 24/7)
- RewordedStarterFeatureoperations softwaredata management software
- RenamedStarterPlanOperations HubData Hub
- Added—FeatureNot listedData agent (Beta)
- AddedStarterLimitNot listed500 HubSpot Credits
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional | Limit | Not listed | 3,000 HubSpot Credits | Added |
| — | Feature | Not listed | Buyer intent feature | Added |
| — | Feature | Not listed | Customer agent feature (AI agent that works 24/7) | Added |
| Starter | Feature | operations software | data management software | Reworded |
| Starter | Plan | Operations Hub | Data Hub | Renamed |
| — | Feature | Not listed | Data agent (Beta) | Added |
| Starter | Limit | Not listed | 500 HubSpot Credits | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 6, 2025 and Oct 4, 2025; the change is marked near the top of the page, where 3,000 HubSpot Credits now appears.
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HubSpot, the last 90 days
Full history- Apr 6, 2026PackagingHubspot CMS Starter slashes annual pricing 40% to $9/mo per seat
- Apr 1, 2026PackagingHubspot CMS Starter removes free plan user limit from pricing page
- Jan 10, 2026PackagingHubspot CMS Starter Removes Promotional Discount on Starter Plan, Increasing Monthly Price to $15 from $20
- Q3 2025Limit loweredHubSpot CMS Starter Introduces AI-Powered Customer Agent for 24/7 Support, Enhancing Service with HubSpot Credits This change
- Q2 2025PackagingHubspot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat
Across CRM in the same window
All CRM changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did HubSpot raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 4, 2025. The change Pulse detected was a packaging change: limit lowered, feature added, feature change, plan renamed.
What changed on HubSpot's pricing page between Jul 6, 2025 and Oct 4, 2025?
Professional limit added: 3,000 HubSpot Credits; feature added: Buyer intent feature; feature added: Customer agent feature (AI agent that works 24/7); Starter feature: operations software → data management software, reworded; Starter plan: Operations Hub → Data Hub, renamed; feature added: Data agent (Beta); Starter limit added: 500 HubSpot Credits. Pulse compared the captures it took on Jul 6, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat" in Q2 2025; HubSpot has been tracked since 2025-01-01.