HubSpot Introduces Up to 40% Discount on Starter Customer Platform, Now Just $9/Month for New Customers
What happened
Between the Jul 1, 2024 and Jul 6, 2025 captures of HubSpot's pricing page, Pulse recorded 4 changes: Free Tools tier user limit decreased from 5 users to 2 users; Breeze Intelligence enhancement added to pricing navigation - HubSpot's AI-powered data enrichment feature; Promotional discount added for Starter Customer Platform: Save up to 40% off - now $9/mo (was $15) billed annually, or $15/mo (was $20) billed monthly. New customers only; Breeze Customer Agent enhancement added to pricing navigation - AI-powered customer service agent. Pulse files it as a pricing change (limit decrease, feature added, discount added) with a downward direction. Pulse's latest capture (Oct 23, 2026) lists Starter at $7, Smart CRM Professional at $45, Smart CRM Enterprise at $75, Revenue Hub Professional at $85 and Sales Hub Professional at $90.
HubSpot's previous recorded change was "HubSpot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat" (Q2 2025). HubSpot has been tracked since 2025-01-01.
In the same window Pipedrive, Zoho, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Free Tools · Limit−60%5 users2 users
- — · FeatureAdded
BeforeNot listed
AfterBreeze Intelligence enhancement
- Starter · Discount−40%$15$9/mo
- — · FeatureAdded
BeforeNot listed
AfterBreeze Customer Agent enhancement
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Free Tools | Limit | 5 users | 2 users | −60% |
| — | Feature | Not listed | Breeze Intelligence enhancement | Added |
| Starter | Discount | $15 | $9/mo | −40% |
| — | Feature | Not listed | Breeze Customer Agent enhancement | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 1, 2024 and Jul 6, 2025; the change is marked near the top of the page, where free tools limit reads 5 users and then 2 users.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Q3 2025improvedHubSpot Service Enterprise Introduces 5,000 HubSpot Credits Allocation to Enterprise Plan, Enhancing Value for Customers
- Q3 2025improvedHubSpot Service Starter Introduces Credits System with 500 Credits in Service Hub Starter, Enhancing Value for Users
- Q3 2025packagingHubSpot Transforms Pricing Model with Flat Allocation of Credits and Expands Allocation to 500 Credits
- Q2 2025packagingHubSpot Introduces Up to 40% Discount on Starter Customer Platform, Now Just $9/Month for New Customers · this change
- Q2 2025packagingHubSpot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat
- Q2 2025packagingHubSpot Operations Starter Operations Hub Starter Price Decreased by 40% to $9/mo Annually, New Customers Save Up to 40% Off Starter Plans
- Q2 2025improvedHubSpot Sales Enterprise Introduces Breeze Customer Agent to Professional and Enterprise Plans, Enhancing Customer Support with 100 Credits per Conversation
- Q2 2025decreaseHubSpot Sales Starter Sales Hub Starter Price Cut: Now Just $9/Month for Annual Commitment, 40% Savings!
- Q2 2025improvedHubSpot Service Enterprise Introduces Credit-Based Pricing for Breeze Customer Agent, Transitioning from Beta to Paid Model
- Q2 2025packagingHubSpot Service Starter Reduces Starter Plan Pricing by 40% to $9/mo/seat, Enhancing Accessibility for Customers
Across CRM in the same window
All CRM changes- PipedriveJan 22Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans
- ZohoJan 21Zoho Workerly Reduces Temp Add-On Pricing for 500+ Temps by 12% to $0.88 per Temp, Enhancing Cost Efficiency for Large Businesses
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in July 2025?
No list-price increase was recorded between Jul 1, 2024 and Jul 6, 2025. The change Pulse detected was a pricing change: limit decrease, feature added, discount added.
What changed on HubSpot's pricing page between Jul 1, 2024 and Jul 6, 2025?
Free Tools limit: 5 users → 2 users (−60%); feature: Not listed → Breeze Intelligence enhancement, added; Starter discount: $15 → $9/mo (−40%); feature: Not listed → Breeze Customer Agent enhancement, added. Pulse compared the captures it took on Jul 1, 2024 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 18 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "HubSpot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat" in Q2 2025; HubSpot has been tracked since 2025-01-01.