HubSpot CMS Enterprise Introduces AI Credits and Increased HubSpot Credits Allocation in Professional and Enterprise Plans
What happened
Between the Jul 28, 2025 and Oct 4, 2025 captures of HubSpot's pricing page, Pulse recorded 4 changes: HubSpot Credits allocation added to Professional plan (3,000 credits); Video creation & editing added to Professional plan feature list; AI Credits section added with Customer agent, Data agent (Beta), and Buyer intent features; HubSpot Credits allocation added to Enterprise plan (5,000 credits). Pulse files it as a packaging change (threshold added, feature added) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Professional at $45 and Enterprise at $1,500.
HubSpot's previous recorded change was "Hubspot CMS Enterprise Launches New Content Hub Starter Plan at $15/mo and Offers 20% Off Starter Customer Platform for First Year" (Q4 2024). Before that Pulse recorded "Hubspot CMS Enterprise Introduces Breeze Content Agent, Boosting Professional Plan with Up to 30 Blog Posts and Case Studies Daily" (Q3 2024). HubSpot has been tracked since 2025-01-01.
In the same window Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional · LimitAdded
BeforeNo HubSpot Credits allocation
AfterHubSpot Credits allocation
- Professional · FeatureAddedNot listedVideo creation & editing
- — · FeatureAddedNo AI Credits sectionAI Credits section
- Enterprise · LimitAdded
BeforeNo HubSpot Credits allocation
AfterHubSpot Credits allocation
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional | Limit | No HubSpot Credits allocation | HubSpot Credits allocation | Added |
| Professional | Feature | Not listed | Video creation & editing | Added |
| — | Feature | No AI Credits section | AI Credits section | Added |
| Enterprise | Limit | No HubSpot Credits allocation | HubSpot Credits allocation | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 28, 2025 and Oct 4, 2025; the change is marked near the top of the page, where HubSpot Credits allocation now appears.
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HubSpot, pricing history
Full history- Feb 16, 2026packagingHubspot CMS Enterprise boosts Starter plan with 500 free credits
- Week 3, 2026improvedHubspot CMS Enterprise graduates Data Agent feature to GA
- Jan 11, 2026increaseHubspot CMS Enterprise Professional Plan Price Increased by 11% to $500/month
- Q3 2025improvedHubSpot CMS Enterprise Introduces AI Credits and Increased HubSpot Credits Allocation in Professional and Enterprise Plans · this change
- Q4 2024packagingHubspot CMS Enterprise Launches New Content Hub Starter Plan at $15/mo and Offers 20% Off Starter Customer Platform for First Year
- Q3 2024improvedHubspot CMS Enterprise Introduces Breeze Content Agent, Boosting Professional Plan with Up to 30 Blog Posts and Case Studies Daily
Across CRM in the same window
All CRM changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did HubSpot raise prices in October 2025?
No list-price increase was recorded between Jul 28, 2025 and Oct 4, 2025. The change Pulse detected was a packaging change: threshold added, feature added.
What changed on HubSpot's pricing page between Jul 28, 2025 and Oct 4, 2025?
Professional limit: No HubSpot Credits allocation → HubSpot Credits allocation, added; Professional feature: Not listed → Video creation & editing, added; feature: No AI Credits section → AI Credits section, added; Enterprise limit: No HubSpot Credits allocation → HubSpot Credits allocation, added. Pulse compared the captures it took on Jul 28, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Enterprise Launches New Content Hub Starter Plan at $15/mo and Offers 20% Off Starter Customer Platform for First Year" in Q4 2024; HubSpot has been tracked since 2025-01-01.