HubSpot is a SaaS company that provides inbound marketing, sales, and customer service software. It helps businesses attract, engage, and delight customers by delivering relevant and helpful content.
Pricing Change History
158 changesStarter new-customer promo price dropped from $9/mo/seat (billed annually, framed as ~40% off) to $7/mo/seat (~65% off); monthly price unchanged at $20/mo/seat.
Quarterly roll-up · includes Jun 22 weekly, Jun 1 weekly, May 18 weekly
HubSpot's Commerce Hub product renamed to Revenue Hub across global navigation and product links on the Content Hub pricing page.
HubSpot renamed Commerce Hub to Revenue Hub across the pricing page, including the nav product list and the Free plan includes section (Free Commerce tools -> Free Revenue tools).
Commerce Hub renamed to Revenue Hub across HubSpot's product suite; URL changed from /products/commerce to /products/revenue and free plan listing updated accordingly. SEO recommendations & optimizations and Video creation & editing rows added to comparison table. SEO is tiered: Basic (Free/Starter), Advanced with full site auditing (Professional/Enterprise).
Conversation intelligence details removed from Professional plan (was: stats, insights, call transcriptions); Enterprise simplified to only 'Includes tracked terms' (was: stats, insights, call transcriptions, and tracked terms).
Customer Agent free trial offer reduced from 28 days to 14 days when purchasing at least 1 Service Professional or Enterprise Seat.
Starter starting price decreased from $9/mo/seat to $7/mo/seat (annual/discounted rate); monthly rate unchanged at $20/mo/seat.
Quarterly roll-up · includes Jun 22 weekly, Apr 13 weekly
HubSpot Credits pricing now publicly displayed at $9.00 per 1,000 credits in the Credits section of the Starter plan page.
Feature comparison tables expanded from 2 columns (Professional/Enterprise) to 4 columns, adding Free tools and Starter ($7/mo) tiers with detailed feature breakdown across all hub modules.
Promotional banner 'Save up to 65% on Starter — Smarter tools, lower price' removed from the Content Hub pricing page for new customers.
Breeze Customer Agent credit cost halved from 100 HubSpot Credits to 50 HubSpot Credits per conversation resolved in the feature comparison table. Content Hub Starter plan discounted price decreased from $9/mo/seat to $7/mo/seat; promotional Starter discount banner updated from 'Save up to 55%' to 'Save up to 65%'.
Breeze Customer Agent credit cost reduced from 100 to 50 HubSpot Credits per conversation resolved, applying to both Professional and Enterprise plans.
Starter plan monthly price decreased from $9/mo/seat to $7/mo/seat; promotional Starter discount banner updated from 'Save up to 55%' to 'Save up to 65%'. Breeze Customer Agent cost reduced from 100 to 50 HubSpot Credits per conversation resolved, for Professional and Enterprise plans.
Marketing Hub Starter plan price decreased from $9/mo/seat to $7/mo/seat (monthly commit). The $20/mo/seat annual price is unchanged. Breeze Customer Agent credit cost per conversation halved from 100 HubSpot Credits to 50 HubSpot Credits for Professional and Enterprise plans.
Starter promotional discount banner updated from 'Save up to 55% on Starter' to 'Save up to 65% on Starter', a 10 percentage point increase in the advertised maximum discount. Starter plan monthly seat price decreased from $9/mo/seat to $7/mo/seat. Change reflected across plan card and all feature comparison table headers (Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub).
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Ask anything about HubSpot's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Free | Plan | Free |
| Starter | Plan | $7 /seat/mobilled annually · $20 billed monthly |
| ||
| Smart CRM Professional | Plan | $45 /seat/mobilled annually · $50 billed monthly |
| Smart CRM Enterprise | Plan | $75 /seat/mobilled annually |
| Revenue Hub Professional | Plan | $85 /seat/mobilled annually · $95 billed monthly |
| Sales Hub Professional | Plan | $90 /seat/mobilled annually · $100 billed monthly |
| Service Hub Professional | Plan | $90 /seat/mobilled annually · $100 billed monthly |
| Revenue Hub Enterprise | Plan | $140 /seat/mobilled annually |
| Sales Hub Enterprise | Plan | $150 /seat/mobilled annually |
| Service Hub Enterprise | Plan | $150 /seat/mobilled annually |
| Content Hub Professional | Plan | $450 /mobilled annually · $500 billed monthly |
| Data Hub Professional | Plan | $720 /mobilled annually · $800 billed monthly |
| Marketing Hub Professional | Plan | $800 /mobilled annually · $890 billed monthly |
| HubSpot for Marketers Professional | Plan | $900 /mobilled annually · $1,000 billed monthly |
| Content Hub Enterprise | Plan | $1,500 /mobilled annually |
| Data Hub Enterprise | Plan | $2,000 /mobilled annually |
| Marketing Hub Enterprise | Plan | $3,600 /mobilled annually |
| HubSpot for Marketers Enterprise | Plan | $3,800 /mobilled annually |
| HubSpot Credits | Add-on | $9 per 1,000 credits |
| AEO | Add-on | $45 /mobilled annually · $50 billed monthly |
Company Facts
Pulse news about HubSpot
View all →How HubSpot compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Salesforce![]() | $25 /user/mo, billed annually | Oct 19, 2026 |
P Pipedrive![]() | $14 /seat/mo, billed annually | Oct 19, 2026 |
Z Zoho![]() | $29 /mo, billed annually | Sep 28, 2026 |
M Microsoft![]() | $5 /user/mo, billed annually | Oct 19, 2026 |
F Freshworks![]() | $19 /agent/mo, billed annually | Sep 14, 2026 |
A ActiveCampaign![]() | Contact | May 4, 2026 |
HubSpot pricing FAQ
- How much does HubSpot cost?
- HubSpot pricing starts at $7/seat/mo on Starter, billed annually. HubSpot lists 18 plans on its pricing page; the Free plan is free.
- Does HubSpot have a free plan?
- Yes. HubSpot's Free plan is free; paid plans start at $7/seat/mo on Starter, billed annually.
- What pricing model does HubSpot use?
- HubSpot uses subscription + usage pricing across 18 plans, with a free tier.
- When did HubSpot last change its pricing?
- Oct 23, 2026: HubSpot slashes free email sends from 2,000 to 300 monthly, overhauls Starter....
- How often has HubSpot changed its pricing?
- Pulse has recorded 158 pricing changes for HubSpot since it started tracking on Jan 1, 2025; the pricing page was last captured on Oct 23, 2026.
- Who are HubSpot's pricing peers?
- Pulse compares HubSpot with Salesforce, Pipedrive, Zoho, Microsoft, Freshworks and ActiveCampaign.






