HubSpot Service Starter Introduces Credits System with 500 Credits in Service Hub Starter, Enhancing Value for Users
What happened
Between the Jul 6, 2025 and Oct 4, 2025 captures of HubSpot's pricing page, Pulse recorded 3 changes: HubSpot Credits system introduced - 500 credits included with Service Hub Starter and Starter Customer Platform; Customer agent added to Professional tier (uses 100 HubSpot Credits per conversation); Operations Hub Starter renamed to Data Hub Starter in Starter Customer Platform bundle. Pulse files it as a packaging change (feature added, plan renamed) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
HubSpot's previous recorded change was "Hubspot Service Starter Reduces Starter Plan Pricing by 40% to $9/mo/seat, Enhancing Accessibility for Customers" (Q2 2025). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HubSpot Credits, Starter · FeatureAdded
BeforeNo - 500 credits included
After- 500 credits included
- Professional, HubSpot Credits · FeatureAddedNo Customer agentCustomer agent
- Starter · PlanRenamedOperations Hub StarterData Hub Starter
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| HubSpot Credits, Starter | Feature | No - 500 credits included | - 500 credits included | Added |
| Professional, HubSpot Credits | Feature | No Customer agent | Customer agent | Added |
| Starter | Plan | Operations Hub Starter | Data Hub Starter | Renamed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 6, 2025 and Oct 4, 2025; the change is marked near the top of the page, where - 500 credits included now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Mar 10, 2026improvedHubspot Service Starter adds Data sync hub, drops AI Starter Platform section
- Feb 23, 2026packagingHubspot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise
- Jan 13, 2026packagingHubspot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform
- Q3 2025improvedHubSpot Service Starter Introduces Credits System with 500 Credits in Service Hub Starter, Enhancing Value for Users · this change
- Q2 2025packagingHubspot Service Starter Reduces Starter Plan Pricing by 40% to $9/mo/seat, Enhancing Accessibility for Customers
Across CRM in the same window
All CRM changes- ZohoJan 14Zoho Subscriptions Introduces In-App Purchase Management to Premium Plan, Enhancing User Experience and Value
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 4, 2025. The change Pulse detected was a packaging change: feature added, plan renamed.
What changed on HubSpot's pricing page between Jul 6, 2025 and Oct 4, 2025?
HubSpot Credits, Starter feature: No - 500 credits included → - 500 credits included, added; Professional, HubSpot Credits feature: No Customer agent → Customer agent, added; Starter plan: Operations Hub Starter → Data Hub Starter, renamed. Pulse compared the captures it took on Jul 6, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Starter Reduces Starter Plan Pricing by 40% to $9/mo/seat, Enhancing Accessibility for Customers" in Q2 2025; HubSpot has been tracked since 2025-01-01.