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HomeHubSpotAll changesLimit cut 85%
HubSpot
Packaging changeMetric changeLimit loweredOct 22 → Oct 23, 2026

HubSpot slashes free email sends from 2,000 to 300 monthly, overhauls…

Detected Oct 23, 2026Sales & Customer Relationship Management (CRM)
Covered on Pulse:Hubspot cuts Free plan email sends from 2,000 to 300, shifts Starter onto shared CreditsWeek in review, week of Oct 19, 2026
The changeLimit down 85%
BeforeOct 222,000
AfterOct 23300 emails per calendar month
−85%
2 changes2 capturesOct 22, 2026 → Oct 23, 2026

What happened

Between the Oct 22, 2026 and Oct 23, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Free plan's Email marketing send allowance cut from 2,000 to 300 emails per calendar month in the feature comparison table; Starter plan's email-sending metric changed from a contact-tier-scaled send limit ('5x marketing contact tier email send limit/month') to consuming shared HubSpot Credits. Pulse files it as a packaging change (metric change, limit lowered). Pulse's latest capture (Nov 12, 2026) lists Starter at $7, Smart CRM Professional at $45, Smart CRM Enterprise at $75, Revenue Hub Professional at $85 and Sales Hub Professional at $90.

It lands 32 days after HubSpot's previous change, "HubSpot Marketing Enterprise adds Content and Nurture AI agents in BETA" (Sep 20, 2026). Before that Pulse recorded "HubSpot Marketing Starter gains Agent Hub, Agent Builder, Data Agent as Pro…" (Sep 20, 2026), "HubSpot Sales Enterprise swaps AI transcript enrichment for standard…" (Sep 20, 2026) and "HubSpot Sales Starter Sales Hub: Agent Hub democratized to Starter tier + feature repackaging" (Sep 20, 2026). HubSpot has been tracked since 2025-01-01.

In the same window Salesforce, Pipedrive, Microsoft, Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Starter, HubSpot CreditsPricing model
    Metric change

    Starter plan's email-sending metric changed from a contact-tier-scaled send limit ('5x marketing contact tier email send limit/month') to consuming shared HubSpot Credits

  • —Limit
    −85%

    Before2,000

    After300 emails per calendar month

Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of HubSpot's pricing page (hubspot.com) from Oct 22, 2026 and Oct 23, 2026; the change is marked near the top of the page, where limit reads 2,000 and then 300 emails per calendar month.

Sign in to see the evidence

The two full-page captures with this change marked up are free with an account.

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HubSpot, the last 90 days

Full history
  1. Nov 8, 2026ImprovementHubSpot Service Enterprise Service Hub adds Handoff Summaries (Beta) to AI feature lineup
  2. Nov 1, 2026PackagingHubSpot Service Starter adds new-customers-only discount footnote
  3. Nov 1, 2026ImprovementHubSpot Marketing Enterprise trims social row, drops 3-year scheduling cap
  4. Oct 23, 2026Limit loweredHubSpot slashes free email sends from 2,000 to 300 monthly, overhauls… This change
  5. Sep 20, 2026ImprovementHubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
  6. Sep 20, 2026ImprovementHubSpot Marketing Starter gains Agent Hub, Agent Builder, Data Agent as Pro…
  7. Sep 20, 2026ImprovementHubSpot Marketing Enterprise adds Content and Nurture AI agents in BETA
  8. Sep 20, 2026ImprovementHubSpot Sales Enterprise swaps AI transcript enrichment for standard…
  9. Sep 20, 2026ImprovementHubSpot Sales Starter Sales Hub: Agent Hub democratized to Starter tier + feature repackaging
  10. Sep 18, 2026PackagingHubSpot renames Deal pipeline row, raises cap to 15 pipelines

Across CRM in the same window

All CRM changes
  1. SalesforceOct 19Salesforce Agentforce renames Max Editions card to Max Edition, keeps $550 price
  2. PipedriveOct 19Pipedrive nudges Projects add-on starting price from $16 to $16.66
  3. MicrosoftOct 19Microsoft Speech hides specific LLM models from Voice Live tier headers
  4. ZohoSep 28Zoho Social adds Snapchat, Arattai as channels jump to 14/16
  5. FreshworksSep 14Freshworks: new MCP actions add-on ($15/1000) on Freshdesk plans

Questions about this change

Did HubSpot raise prices in October 2026?

No list-price increase was recorded between Oct 22, 2026 and Oct 23, 2026. The change Pulse detected was a packaging change: metric change, limit lowered.

What changed on HubSpot's pricing page between Oct 22, 2026 and Oct 23, 2026?

Starter plan's email-sending metric changed from a contact-tier-scaled send limit ('5x marketing contact tier email send limit/month') to consuming shared HubSpot Credits; limit: 2,000 → 300 emails per calendar month (−85%). Pulse compared the captures it took on Oct 22, 2026 and Oct 23, 2026; the before/after table above lists each item as written on the page.

How often does HubSpot change its pricing?

Pulse recorded 28 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "HubSpot Marketing Enterprise adds Content and Nurture AI agents in BETA" on Sep 20, 2026; HubSpot has been tracked since 2025-01-01.