HubSpot slashes free email sends from 2,000 to 300 monthly, overhauls Starter...
What happened
Between the Oct 22, 2026 and Oct 23, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Free plan's Email marketing send allowance cut from 2,000 to 300 emails per calendar month in the feature comparison table; Starter plan's email-sending metric changed from a contact-tier-scaled send limit ('5x marketing contact tier email send limit/month') to consuming shared HubSpot Credits. Pulse files it as a packaging change (metric change, limit decrease) with a downward direction. The current page lists Starter at $7, Smart CRM Professional at $45, Smart CRM Enterprise at $75, Revenue Hub Professional at $85 and Sales Hub Professional at $90.
It lands 32 days after HubSpot's previous change, "HubSpot Marketing Enterprise adds Content and Nurture AI agents in BETA" (Sep 21, 2026). Before that Pulse recorded "HubSpot Marketing Starter gains Agent Hub, Agent Builder, Data Agent as Pro d" (Sep 21, 2026), "HubSpot Sales Enterprise swaps AI transcript enrichment for standard sandbox " (Sep 21, 2026) and "HubSpot Sales Starter Sales Hub: Agent Hub democratized to Starter tier + feature repackaging" (Sep 21, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Salesforce, Pipedrive, Microsoft, Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, HubSpot Credits · Pricing modelMetric change
Starter plan's email-sending metric changed from a contact-tier-scaled send limit ('5x marketing contact tier email send limit/month') to consuming shared HubSpot Credits
- — · Limit−85%
Before2,000
After300 emails per calendar month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, HubSpot Credits | Pricing model | Starter plan's email-sending metric changed from a contact-tier-scaled send limit ('5x marketing contact tier email send limit/month') to consuming shared HubSpot Credits | Metric change | |
| — | Limit | 2,000 | 300 emails per calendar month | −85% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Oct 22, 2026 and Oct 23, 2026; the change is marked near the top of the page, where limit reads 2,000 and then 300 emails per calendar month.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Oct 23, 2026packagingHubSpot slashes free email sends from 2,000 to 300 monthly, overhauls Starter... · this change
- Sep 21, 2026improvedHubSpot Marketing Enterprise adds Content and Nurture AI agents in BETA
- Sep 21, 2026improvedHubSpot Marketing Starter gains Agent Hub, Agent Builder, Data Agent as Pro d...
- Sep 21, 2026improvedHubSpot Sales Enterprise swaps AI transcript enrichment for standard sandbox ...
- Sep 21, 2026improvedHubSpot Sales Starter Sales Hub: Agent Hub democratized to Starter tier + feature repackaging
- Sep 21, 2026improvedHubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- Sep 18, 2026improvedHubSpot renames Deal pipeline row, raises cap to 15 pipelines
Across CRM in the same window
All CRM changes- SalesforceOct 19Salesforce Agentforce renames Max Editions card to Max Edition, keeps $550 price
- PipedriveOct 19Pipedrive nudges Projects add-on starting price from $16 to $16.66
- MicrosoftOct 19Microsoft Speech hides specific LLM models from Voice Live tier headers
- ZohoSep 28Zoho Social adds Snapchat, Arattai as channels jump to 14/16
- FreshworksSep 14Freshworks: new MCP actions add-on ($15/1000) on Freshdesk plans
Questions about this change
Did HubSpot raise prices in October 2026?
No list-price increase was recorded between Oct 22, 2026 and Oct 23, 2026. The change Pulse detected was a packaging change: metric change, limit decrease.
What changed on HubSpot's pricing page between Oct 22, 2026 and Oct 23, 2026?
Starter plan's email-sending metric changed from a contact-tier-scaled send limit ('5x marketing contact tier email send limit/month') to consuming shared HubSpot Credits; limit: 2,000 → 300 emails per calendar month (−85%). Pulse compared the captures it took on Oct 22, 2026 and Oct 23, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 28 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "HubSpot Marketing Enterprise adds Content and Nurture AI agents in BETA" on Sep 21, 2026; HubSpot has been tracked since 2025-01-01.