HubSpot Marketing Starter Introduces 40% Discount on Starter Plan, Reducing Annual Billing to $9/mo and Monthly to $15/mo
What happened
Between the Feb 1, 2025 and Oct 4, 2025 captures of HubSpot's pricing page, Pulse recorded one change: Promotional discount introduced: 'Save up to 40% off Starter' reduces annual billing from $15/mo to $9/mo and monthly billing from $20/mo to $15/mo. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $800 and Enterprise at $3,600.
This is the first pricing-page change Pulse has recorded for HubSpot. HubSpot has been tracked since 2025-01-01.
In the same window Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Discount−40%$15/mo$9/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | $15/mo | $9/mo | −40% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Feb 1, 2025 and Oct 4, 2025; the change is marked near the top of the page, where starter discount reads $15/mo and then $9/mo.
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The two full-page captures with this change marked up are free with an account.
HubSpot, pricing history
Full history- Feb 23, 2026packagingHubspot Marketing Starter refreshes plan taglines for sharper positioning
- Apr 6, 2026packagingHubspot Marketing Starter launches $9/mo seat-based annual pricing
- Jan 11, 2026packagingHubspot Marketing Starter Discontinues Marketing Hub Starter Plan and Removes 40% Discount, Significantly Increasing Costs for New Customers
- Q3 2025packagingHubSpot Marketing Starter Introduces 40% Discount on Starter Plan, Reducing Annual Billing to $9/mo and Monthly to $15/mo · this change
Across CRM in the same window
All CRM changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did HubSpot raise prices in October 2025?
No list-price increase was recorded between Feb 1, 2025 and Oct 4, 2025. The change Pulse detected was a pricing change: discount added.
What changed on HubSpot's pricing page between Feb 1, 2025 and Oct 4, 2025?
Starter discount: $15/mo → $9/mo (−40%). Pulse compared the captures it took on Feb 1, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; HubSpot has been tracked since 2025-01-01.