HubSpot is a SaaS company that provides inbound marketing, sales, and customer service software. It helps businesses attract, engage, and delight customers by delivering relevant and helpful content.
Pricing Change History
158 changesRemoved Starter promotional pricing banner ($9/mo was $15 annually, $15/mo was $20 monthly) for new customers
Promotional banner added: Save up to 40% off Starter. Annual price reduced from $15/mo to $9/mo/seat; monthly price reduced from $20/mo to $15/mo/seat. New customers only, no set end date.
Marketing Hub pricing page expanded from 2 plans (Professional, Enterprise) to 4 plans (Free, Starter, Professional, Enterprise). Free tier at $0/mo and Starter at $9/mo/seat now visible alongside existing plans.
Quarterly roll-up · includes Feb 16 weekly, Feb 2 weekly, Jan 12 weekly
Marketing Hub pricing page restructured: Free ($0/mo) and Starter ($9/mo/seat annual, $20/mo/seat monthly) plans added alongside Professional and Enterprise.
Quarterly roll-up · includes Feb 23 weekly
Starter plan includes 500 HubSpot Credits, establishing a new credit tier below Professional (3,000) and Enterprise (5,000)
Added HubSpot mobile app to Sales Hub Starter Added deal pipeline limits: 1 pipeline per account for Free, 2 pipelines per account for Starter
Added HubSpot mobile app feature Added Deal pipeline feature showing tier-specific limits [Professional: 15 pipelines; Enterprise: 100 pipelines]
Added HubSpot mobile app feature to Build Pipeline section Added Deal Summaries feature to Close Deals section
Feature comparison table reorganized from flat single table with Starter/Professional/Enterprise columns into categorized sections (Generate Leads, Automate Marketing) showing only Professional and Enterprise plans.
Professional Customer Platform included HubSpot Credits decreased from 10,000 to 5,000 per period. Enterprise plan retains 10,000 HubSpot Credits.
Starter promotional discount reduced from 55% to 40% off, and offer terms updated: explicit was-prices shown ($9/mo was $15 annually; $15/mo was $20 monthly), expiry date removed (now ongoing with no set end date). HubSpot Data Agent feature graduated from Beta to general availability — the '(Beta)' label was removed from the key feature callout on the pricing page.
Data agent feature graduated from Beta to GA on the Enterprise plan. The '(Beta)' label was removed, indicating the feature is now generally available.
Data agent moved out of Beta status on Enterprise and Professional plan cards. The '(Beta)' label was removed, indicating general availability.
Compact feature highlights updated: 'Conversational bots' replaced by 'Intelligence tab' in the visible feature comparison section above 'See more features'.
HubSpot Data agent exited Beta and is now generally available. The '(Beta)' label was removed from the AI-powered data agent feature shown in the Customer Platform comparison section.
Pricing card highlights changed: Sales Hub shows 1:1 technical support (was ABM tools); Service Hub shows Health Score (was Conversational bots); Commerce Hub features Invoices, Payment links, Quote workflows.
Professional plan original price revealed at $100/mo/seat (now shown as crossed-out price, with current discounted price of $90/mo/seat) Starter plan promotional discount added: Save up to 40% off - $9/mo annually (was $15), or $15/mo monthly (was $20). New customers only, no set end date.
Promotional discount 'Save up to 40% off Starter' removed - was offering $9/mo (was $15) annually or $15/mo (was $20) monthly for new customers Marketing Hub Starter plan discontinued - previously priced at $9/mo/seat
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Ask anything about HubSpot's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Free | Plan | Free |
| Starter | Plan | $7 /seat/mobilled annually · $20 billed monthly |
| ||
| Smart CRM Professional | Plan | $45 /seat/mobilled annually · $50 billed monthly |
| Smart CRM Enterprise | Plan | $75 /seat/mobilled annually |
| Revenue Hub Professional | Plan | $85 /seat/mobilled annually · $95 billed monthly |
| Sales Hub Professional | Plan | $90 /seat/mobilled annually · $100 billed monthly |
| Service Hub Professional | Plan | $90 /seat/mobilled annually · $100 billed monthly |
| Revenue Hub Enterprise | Plan | $140 /seat/mobilled annually |
| Sales Hub Enterprise | Plan | $150 /seat/mobilled annually |
| Service Hub Enterprise | Plan | $150 /seat/mobilled annually |
| Content Hub Professional | Plan | $450 /mobilled annually · $500 billed monthly |
| Data Hub Professional | Plan | $720 /mobilled annually · $800 billed monthly |
| Marketing Hub Professional | Plan | $800 /mobilled annually · $890 billed monthly |
| HubSpot for Marketers Professional | Plan | $900 /mobilled annually · $1,000 billed monthly |
| Content Hub Enterprise | Plan | $1,500 /mobilled annually |
| Data Hub Enterprise | Plan | $2,000 /mobilled annually |
| Marketing Hub Enterprise | Plan | $3,600 /mobilled annually |
| HubSpot for Marketers Enterprise | Plan | $3,800 /mobilled annually |
| HubSpot Credits | Add-on | $9 per 1,000 credits |
| AEO | Add-on | $45 /mobilled annually · $50 billed monthly |
Company Facts
Pulse news about HubSpot
View all →How HubSpot compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Salesforce | $25 /user/mo, billed annually | Oct 19, 2026 |
P Pipedrive | $14 /seat/mo, billed annually | Oct 19, 2026 |
Z Zoho | $29 /mo, billed annually | Sep 28, 2026 |
M Microsoft | $5 /user/mo, billed annually | Oct 19, 2026 |
F Freshworks | $19 /agent/mo, billed annually | Sep 14, 2026 |
A ActiveCampaign | Contact | May 4, 2026 |
HubSpot pricing FAQ
- How much does HubSpot cost?
- HubSpot pricing starts at $7/seat/mo on Starter, billed annually. HubSpot lists 18 plans on its pricing page; the Free plan is free.
- Does HubSpot have a free plan?
- Yes. HubSpot's Free plan is free; paid plans start at $7/seat/mo on Starter, billed annually.
- What pricing model does HubSpot use?
- HubSpot uses subscription + usage pricing across 18 plans, with a free tier.
- When did HubSpot last change its pricing?
- Oct 23, 2026: HubSpot slashes free email sends from 2,000 to 300 monthly, overhauls Starter....
- How often has HubSpot changed its pricing?
- Pulse has recorded 158 pricing changes for HubSpot since it started tracking on Jan 1, 2025; the pricing page was last captured on Oct 23, 2026.
- Who are HubSpot's pricing peers?
- Pulse compares HubSpot with Salesforce, Pipedrive, Zoho, Microsoft, Freshworks and ActiveCampaign.