HubSpot Sales Starter Increases Starter Promotional Discount to 55% Off and Introduces Time-Limited Offer Ending January 5, 2026
What happened
Between the Oct 4, 2025 and Jan 1, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Starter promotional discount increased from 40% off to 55% off; Promotional offer changed from indefinite ('no set end date') to time-limited (until January 5, 2026). Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $90 and Enterprise at $150.
HubSpot's previous recorded change was "Hubspot Sales Starter Replaces Operations Hub with Data Hub in Starter Customer Platform, Enhancing Features with New Agents and Buyer Intent Tools" (Q3 2025). Before that Pulse recorded "Hubspot Sales Starter Sales Hub Starter Price Cut: Now Just $9/Month for Annual Commitment, 40% Savings!" (Q2 2025). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountChanged40% off55% off
- — · DiscountDiscount change
Promotional offer changed from indefinite ('no set end date') to time-limited (until January 5, 2026)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | 40% off | 55% off | Changed |
| — | Discount | Promotional offer changed from indefinite ('no set end date') to time-limited (until January 5, 2026) | Discount change | |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Oct 4, 2025 and Jan 1, 2026; the change is marked near the top of the page, where "40% off" becomes "55% off".
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HubSpot, pricing history
Full history- May 13, 2026packagingHubspot Sales Starter reveals $9/1K credits with AI agent calculator
- Apr 13, 2026packagingHubspot Sales Starter rebrands AI sales tools with simpler names
- Feb 9, 2026improvedHubspot Sales Starter enhances Close Deals with Deal Summaries feature.
- Jan 13, 2026packagingHubSpot Sales Starter Increases Starter Promotional Discount to 55% Off and Introduces Time-Limited Offer Ending January 5, 2026 · this change
- Q3 2025improvedHubspot Sales Starter Replaces Operations Hub with Data Hub in Starter Customer Platform, Enhancing Features with New Agents and Buyer Intent Tools
- Q2 2025decreaseHubspot Sales Starter Sales Hub Starter Price Cut: Now Just $9/Month for Annual Commitment, 40% Savings!
Across CRM in the same window
All CRM changes- ZohoJan 14Zoho Subscriptions Introduces In-App Purchase Management to Premium Plan, Enhancing User Experience and Value
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in January 2026?
No list-price increase was recorded between Oct 4, 2025 and Jan 1, 2026. The change Pulse detected was a pricing change: discount change.
What changed on HubSpot's pricing page between Oct 4, 2025 and Jan 1, 2026?
Starter discount: 40% off → 55% off, changed; Promotional offer changed from indefinite ('no set end date') to time-limited (until January 5, 2026). Pulse compared the captures it took on Oct 4, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Sales Starter Replaces Operations Hub with Data Hub in Starter Customer Platform, Enhancing Features with New Agents and Buyer Intent Tools" in Q3 2025; HubSpot has been tracked since 2025-01-01.