HubSpot Sales Starter Replaces Operations Hub with Data Hub in Starter Customer Platform, Enhancing Features with New Agents and Buyer Intent Tools
What happened
Between the Jul 6, 2025 and Oct 4, 2025 captures of HubSpot's pricing page, Pulse recorded 5 changes: Starter Customer Platform bundle changed: Operations Hub Starter replaced with Data Hub Starter; Customer agent added to Starter Customer Platform; Prospecting agent added to Starter Customer Platform; Buyer intent feature added to Starter Customer Platform; Data agent (Beta) added to Starter Customer Platform. Pulse files it as a product change (feature change, feature added) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $90 and Enterprise at $150.
HubSpot's previous recorded change was "Hubspot Sales Starter Sales Hub Starter Price Cut: Now Just $9/Month for Annual Commitment, 40% Savings!" (Q2 2025). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · FeatureFeature change
Starter Customer Platform bundle changed: Operations Hub Starter replaced with Data Hub Starter
- Starter · FeatureAddedNo Customer agentCustomer agent
- Starter · FeatureAddedNo Prospecting agentProspecting agent
- Starter · FeatureAddedNo Buyer intent featureBuyer intent feature
- Starter · FeatureFeature added
Data agent (Beta) added to Starter Customer Platform
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Feature | Starter Customer Platform bundle changed: Operations Hub Starter replaced with Data Hub Starter | Feature change | |
| Starter | Feature | No Customer agent | Customer agent | Added |
| Starter | Feature | No Prospecting agent | Prospecting agent | Added |
| Starter | Feature | No Buyer intent feature | Buyer intent feature | Added |
| Starter | Feature | Data agent (Beta) added to Starter Customer Platform | Feature added | |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 6, 2025 and Oct 4, 2025; the change is marked near the top of the page, where Customer agent now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Apr 13, 2026packagingHubspot Sales Starter rebrands AI sales tools with simpler names
- Feb 9, 2026improvedHubspot Sales Starter enhances Close Deals with Deal Summaries feature.
- Jan 13, 2026packagingHubspot Sales Starter Increases Starter Promotional Discount to 55% Off and Introduces Time-Limited Offer Ending January 5, 2026
- Q3 2025improvedHubSpot Sales Starter Replaces Operations Hub with Data Hub in Starter Customer Platform, Enhancing Features with New Agents and Buyer Intent Tools · this change
- Q2 2025decreaseHubspot Sales Starter Sales Hub Starter Price Cut: Now Just $9/Month for Annual Commitment, 40% Savings!
Across CRM in the same window
All CRM changes- ZohoJan 14Zoho Subscriptions Introduces In-App Purchase Management to Premium Plan, Enhancing User Experience and Value
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 4, 2025. The change Pulse detected was a product change: feature change, feature added.
What changed on HubSpot's pricing page between Jul 6, 2025 and Oct 4, 2025?
Starter Customer Platform bundle changed: Operations Hub Starter replaced with Data Hub Starter; Starter feature: No Customer agent → Customer agent, added; Starter feature: No Prospecting agent → Prospecting agent, added; Starter feature: No Buyer intent feature → Buyer intent feature, added; Data agent (Beta) added to Starter Customer Platform. Pulse compared the captures it took on Jul 6, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Sales Starter Sales Hub Starter Price Cut: Now Just $9/Month for Annual Commitment, 40% Savings!" in Q2 2025; HubSpot has been tracked since 2025-01-01.