HubSpot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of HubSpot's pricing page, Pulse recorded 2 changes: Promotional discount added: Content Hub Starter annual billing reduced from $15/mo to $9/mo per seat (40% savings); Promotional discount added: Content Hub Starter monthly billing reduced from $20/mo to $15/mo (25% savings). Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $7, Professional at $450 and Enterprise at $1,500.
HubSpot's previous recorded change was "Hubspot CMS Starter Increases Starter Customer Platform Pricing by 25% to $15/mo/seat, Clarifies Content Hub Starter Pricing Display" (Q1 2025). HubSpot has been tracked since 2025-01-01.
In the same window Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Discount—$15/mo$9/mo per seat
- Starter · Discount−25%$20/mo$15/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | $15/mo | $9/mo per seat | — |
| Starter | Discount | $20/mo | $15/mo | −25% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where starter discount reads $15/mo and then $9/mo per seat.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Apr 6, 2026packagingHubspot CMS Starter slashes annual pricing 40% to $9/mo per seat
- Jan 11, 2026packagingHubspot CMS Starter Removes Promotional Discount on Starter Plan, Increasing Monthly Price to $15 from $20
- Q3 2025improvedHubspot CMS Starter Introduces AI-Powered Customer Agent for 24/7 Support, Enhancing Service with HubSpot Credits
- Q2 2025packagingHubSpot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat · this change
- Q1 2025packagingHubspot CMS Starter Increases Starter Customer Platform Pricing by 25% to $15/mo/seat, Clarifies Content Hub Starter Pricing Display
Across CRM in the same window
All CRM changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did HubSpot raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a pricing change: discount added.
What changed on HubSpot's pricing page between Apr 1, 2025 and Jul 6, 2025?
Starter discount: $15/mo → $9/mo per seat; Starter discount: $20/mo → $15/mo (−25%). Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Starter Increases Starter Customer Platform Pricing by 25% to $15/mo/seat, Clarifies Content Hub Starter Pricing Display" in Q1 2025; HubSpot has been tracked since 2025-01-01.