HubSpot CMS Starter Removes Promotional Discount on Starter Plan, Increasing Monthly Price to $15 from $20
What happened
Between the Oct 4, 2025 and Jan 1, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Promotional discount removed: Starter plan was offered at $9/mo (from $15) with annual billing, or $15/mo (from $20) with monthly billing. 'Save up to 40% off Starter' banner discontinued. Pulse files it as a pricing change (discount removed) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $7, Professional at $450 and Enterprise at $1,500.
HubSpot's previous recorded change was "Hubspot CMS Starter Introduces AI-Powered Customer Agent for 24/7 Support, Enhancing Service with HubSpot Credits" (Q3 2025). Before that Pulse recorded "Hubspot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat" (Q2 2025) and "Hubspot CMS Starter Increases Starter Customer Platform Pricing by 25% to $15/mo/seat, Clarifies Content Hub Starter Pricing Display" (Q1 2025). HubSpot has been tracked since 2025-01-01.
In the same window Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Discount−40%$15$9/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | $15 | $9/mo | −40% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Oct 4, 2025 and Jan 1, 2026; the change is marked near the top of the page, where starter discount reads $15 and then $9/mo.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, pricing history
Full history- May 12, 2026packagingHubspot CMS Starter reveals $9.00 per 1,000 credits pricing
- Apr 1, 2026packagingHubspot CMS Starter removes free plan user limit from pricing page
- Apr 6, 2026packagingHubspot CMS Starter slashes annual pricing 40% to $9/mo per seat
- Jan 11, 2026packagingHubSpot CMS Starter Removes Promotional Discount on Starter Plan, Increasing Monthly Price to $15 from $20 · this change
- Q3 2025improvedHubspot CMS Starter Introduces AI-Powered Customer Agent for 24/7 Support, Enhancing Service with HubSpot Credits
- Q2 2025packagingHubspot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat
- Q1 2025packagingHubspot CMS Starter Increases Starter Customer Platform Pricing by 25% to $15/mo/seat, Clarifies Content Hub Starter Pricing Display
Across CRM in the same window
All CRM changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did HubSpot raise prices in January 2026?
No list-price increase was recorded between Oct 4, 2025 and Jan 1, 2026. The change Pulse detected was a pricing change: discount removed.
What changed on HubSpot's pricing page between Oct 4, 2025 and Jan 1, 2026?
Starter discount: $15 → $9/mo (−40%). Pulse compared the captures it took on Oct 4, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Starter Introduces AI-Powered Customer Agent for 24/7 Support, Enhancing Service with HubSpot Credits" in Q3 2025; HubSpot has been tracked since 2025-01-01.