HubSpot is a SaaS company that provides inbound marketing, sales, and customer service software. It helps businesses attract, engage, and delight customers by delivering relevant and helpful content.
Pricing Change History
158 changesBreeze Customer Agent credit cost reduced from 100 to 50 HubSpot Credits per resolved conversation across Marketing Hub, Sales Hub, Service Hub, and Content Hub feature tables.
Starter promotional banner updated: headline changed from 'Save up to 40% off' to 'Save up to 55% on', and specific 'was $15/$20' price callouts replaced with vague 'special Starter pricing / select offers for a limited time'.
Starter promotional banner updated from 'Save up to 40% off' with explicit was-prices ($9/mo was $15, $15/mo was $20) to 'Save up to 55% on Starter' with vague limited-time offer language.
HubSpot Credits per-unit price now publicly shown at $9.00 per 1,000 credits, replacing generic marketing bullets. Credits estimator added with Customer Agent (50 credits/conversation) and Data Agent (10 credits/smart property) rates.
HubSpot Credits price now displayed on the pricing page at $9.00 per 1,000 credits. Previously, the credits section described the system without showing the per-credit cost.
HubSpot Credits pricing now publicly displayed at $9.00 per 1,000 credits; previously no per-credit price was shown in the credits section.
HubSpot Credits price publicly revealed at $9.00 per 1,000 credits; previously the credits section described the system without showing any price.
HubSpot Credits pricing now publicly displayed at $9.00 per 1,000 credits; previously the credits section showed no explicit price for credit packs.
HubSpot Credits pack pricing now publicly displayed at $9.00 per 1,000 credits; previously the credits section showed no unit price.
HubSpot Credits pricing made publicly visible at $9.00 per 1,000 credits. Credits section also replaced marketing bullets with an interactive calculator showing per-feature rates: Customer Agent 50 credits/conversation, Data Agent 10 credits/run, Prospecting Agent 100 credits/outreach.
HubSpot Credits price of $9.00 per 1,000 credits is now publicly shown in the credits section, previously no price was displayed. Macros (Beta) added as a new feature row in the Scale Support comparison table, available on both Professional and Enterprise plans.
HubSpot Credits price now shown publicly at $9.00 per 1,000 credits. Credits usage calculator added showing Data Agent at 10 credits per smart properties run.
Macros (Beta) feature added to Service Hub in the Help Desk Workspace section, available for both Professional and Enterprise plans. HubSpot Credits pricing now publicly displayed: $9.00 per 1,000 credits, with per-feature costs shown (Customer Agent: 50 credits/conversation, Data Agent: 10 credits/smart property).
Contracts (Beta) added to Commerce Hub feature list, appearing between e-signature and Invoices in the Enterprise suite comparison table.
Custom Channels API added to Enterprise plan highlights — new integration capability for custom messaging channels. Not present anywhere in prior version.
Marketing Hub gained Simple ad automation and CRM segments (with Filter insights + Segment analytics, both Beta); Service Hub gained Ticketing in the feature comparison table.
AEO (Answer Engine Optimization) added as a Beta feature to Marketing Hub: Professional tracks 25 prompts/2,500 answers per month; Enterprise tracks 50 prompts/5,000 answers per month.
Professional and Enterprise plan taglines updated to audience-focused copy. Professional: 'marketing teams who want to effectively run omni-channel campaigns'; Enterprise: 'marketing organizations seeking power, flexibility, and governance'.
Professional and Enterprise plan taglines updated with shorter, benefit-focused descriptions emphasizing automation, analytics, and governance for scalable demand generation and revenue growth.
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Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Free | Plan | Free |
| Starter | Plan | $7 /seat/mobilled annually · $20 billed monthly |
| ||
| Smart CRM Professional | Plan | $45 /seat/mobilled annually · $50 billed monthly |
| Smart CRM Enterprise | Plan | $75 /seat/mobilled annually |
| Revenue Hub Professional | Plan | $85 /seat/mobilled annually · $95 billed monthly |
| Sales Hub Professional | Plan | $90 /seat/mobilled annually · $100 billed monthly |
| Service Hub Professional | Plan | $90 /seat/mobilled annually · $100 billed monthly |
| Revenue Hub Enterprise | Plan | $140 /seat/mobilled annually |
| Sales Hub Enterprise | Plan | $150 /seat/mobilled annually |
| Service Hub Enterprise | Plan | $150 /seat/mobilled annually |
| Content Hub Professional | Plan | $450 /mobilled annually · $500 billed monthly |
| Data Hub Professional | Plan | $720 /mobilled annually · $800 billed monthly |
| Marketing Hub Professional | Plan | $800 /mobilled annually · $890 billed monthly |
| HubSpot for Marketers Professional | Plan | $900 /mobilled annually · $1,000 billed monthly |
| Content Hub Enterprise | Plan | $1,500 /mobilled annually |
| Data Hub Enterprise | Plan | $2,000 /mobilled annually |
| Marketing Hub Enterprise | Plan | $3,600 /mobilled annually |
| HubSpot for Marketers Enterprise | Plan | $3,800 /mobilled annually |
| HubSpot Credits | Add-on | $9 per 1,000 credits |
| AEO | Add-on | $45 /mobilled annually · $50 billed monthly |
Company Facts
Pulse news about HubSpot
View all →How HubSpot compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Salesforce | $25 /user/mo, billed annually | Oct 19, 2026 |
P Pipedrive | $14 /seat/mo, billed annually | Oct 19, 2026 |
Z Zoho | $29 /mo, billed annually | Sep 28, 2026 |
M Microsoft | $5 /user/mo, billed annually | Oct 19, 2026 |
F Freshworks | $19 /agent/mo, billed annually | Sep 14, 2026 |
A ActiveCampaign | Contact | May 4, 2026 |
HubSpot pricing FAQ
- How much does HubSpot cost?
- HubSpot pricing starts at $7/seat/mo on Starter, billed annually. HubSpot lists 18 plans on its pricing page; the Free plan is free.
- Does HubSpot have a free plan?
- Yes. HubSpot's Free plan is free; paid plans start at $7/seat/mo on Starter, billed annually.
- What pricing model does HubSpot use?
- HubSpot uses subscription + usage pricing across 18 plans, with a free tier.
- When did HubSpot last change its pricing?
- Oct 23, 2026: HubSpot slashes free email sends from 2,000 to 300 monthly, overhauls Starter....
- How often has HubSpot changed its pricing?
- Pulse has recorded 158 pricing changes for HubSpot since it started tracking on Jan 1, 2025; the pricing page was last captured on Oct 23, 2026.
- Who are HubSpot's pricing peers?
- Pulse compares HubSpot with Salesforce, Pipedrive, Zoho, Microsoft, Freshworks and ActiveCampaign.