The blue P, and everything that goes with it.
Logos, colour, type, names and the words we use, in one place. Use the files exactly as supplied and pick the variant by background. Everything here is free to use when you write about PricingSaaS, Pulse or Pulse Agent.
The blue P, and the wordmark beside it.
The logomark is the CLEAN "P", the first place the eye should land. Use the supplied SVG files exactly as drawn; pick the variant by background, never by taste.
Variants on their backgrounds
SVG · click to download
The mark alone
16 to 40px · favicons, tiles, the panel logo
Need a raster? logo-blue.png is the only PNG we supply, for places that do not accept SVG.
Clear space
x = height of the lower notchKeep x free on every side, where x is the height of the mark's lower notch (about 29% of the mark height). At the 26px nav size, x is about 8px. Nothing enters this zone: no type, no edge, no other mark.
Minimum size
Digital · px tall26px · nav standard20px · minimum
40px24px16px · minimum- The full logo is 26px tall in the nav as standard and never below 20px.
- Below 20px tall, drop the wordmark and use the mark (16 to 40px).
- Print: full logo at least 25mm wide; below that, the mark.
Five primitives. Blue where the eye lands first.
CLEAN is the brand, CALM is the action, BONE and the light-blue tint zone the page. Keep the page white. Click any hex to copy it.
Brand. Logomark, highlight, key data, the one marketing CTA. Never text.
Action. Buttons, links, active nav, the dark panel with white type.
Surface. Stat tiles, muted UI, quiet sections.
Text. Body and headings, the ticker, dark tiles.
Page. The default background. Zone with bone and tint, not grey.
Derived and functional
Status colours are functional, not brandData panels, sign-up blocks
Links and hover, 7.5:1 on white
Price or count up, always with ▲
Price or count down, always with ▼
Caution, stale data. Icons and large text only
Accessible pairings
WCAG 2.x · AA body 4.5:1 · AA large 3:1CLEAN is rare on purpose: the logo, one CTA, the highlighted series, the tile behind the panel logo. The white-on-CLEAN logo is a graphic, not text, so it is allowed; words in white on CLEAN are not.
One sans, one mono, one serif moment.
Aspekta carries everything. DM Mono labels the data. Instrument Serif italic appears once per view, for one or two words. All three are licensed under the SIL Open Font License and ship in the brand kit.
Pulse is the live record of how AI and software companies price: every plan, packaging change, usage limit, credit, add-on, feature gate and model cost, logged the day it changes.
Headings 650, body 300
Headings at weight 650 with −0.02em tracking, sentence case. Body and UI at 300; 500 for buttons and emphasis. Self-host it and fall back to the system sans.
Labels, eyebrows, numbers, meta
Uppercase with 0.08em tracking at 10 to 13px for labels, chips, axes and timestamps. Never paragraphs, never lowercase mono body copy.
Editorial display
One or two display words, pull-quotes and the tagline. Never in buttons, navigation, tables or paragraphs. One serif moment per view.
Scale
px · weight · leading| Token | px | Weight · leading | Use |
|---|---|---|---|
--text-4xl | 64 | 650 · 1.05 | Hero numbers, serif display |
--text-3xl | 48 | 650 · 1.05 | Display headline |
--text-2xl | 36 | 650 · 1.2 | Page title |
--text-xl | 28 | 650 · 1.2 | Section title |
--text-lg | 22 | 650 · 1.2 | Card title |
--text-md | 18 | 300 · 1.6 | Lead paragraph |
--text-base | 16 | 300 · 1.6 | Body |
--text-sm | 13 | 300 / 500 | Captions, table cells, meta |
--text-xs | 11 | DM Mono · 0.08em | Labels, chips, axes, timestamps |
One brand, three layers.
PricingSaaS builds the market, Pulse organizes it, Pulse Agent helps you act on it. Pulse uses the PricingSaaS kit; there is no separate Pulse lockup.
- PricingSaaS
- Pulse · Pulse Agent
- Good, Better, Best
- Pulse is free.
- Pulse sees the market. Pulse Agent tells you what to do about it.
- Logged the day it changes, against verified sources
- Pricing SaaS · PricingSAAS · Pricingsaas
- Invented product lockups or a second product name
- Good Better Best · GBB
- Pulse is free for now · free for a limited time
- Replaces consultants
- Cutting-edge AI-powered insights
Operator to operator. Numbers first.
Sentence case, no exclamation marks, no hype around AI. Lead with the number, the company and the date, and name the source.
PricingSaaS is the pricing intelligence company for the AI and software economy. Its product, Pulse, is the live record of how AI and software companies price: every plan, packaging change, usage limit, credit, add-on, feature gate and model cost, logged the day it changes, against verified sources. Pulse is free. PricingSaaS also publishes Good, Better, Best, the pricing newsletter read by 12,000+ subscribers, and runs a community of 1,200 pricing people. PricingSaaS is part of Willingness to Pay.
Ten rules that cover most cases.
If a surface has more than a few CLEAN moments, it has none. If a line could describe an archive, it has not earned the tagline.
Pick the logo by background
Default on white, bone and tint. White text on black. All white on CLEAN or CALM.
DoDon't recolour the logo
No legacy lime or navy, no new colours, no gradients, shadows or outlines.
Don'tKeep CLEAN rare
The logo, one CTA, the highlighted series. Roughly 3% of any page.
DoDon't set text in CLEAN
2.3:1 on white fails. Use CALM or CALM-600 for links and PSBLACK for copy.
Don'tSentence case everywhere
Headings, buttons and subject lines. Aspekta 650 for headings, 300 for body.
DoDon't write paragraphs in mono or serif
DM Mono is for labels and numbers. Instrument Serif is one or two display words.
Don'tLead with the number
The company, the figure, the date and the source. Calm, not loud. No exclamation marks.
DoDon't invent lockups
The product is Pulse. No product lockup exists, and the PricingSaaS logo stands alone.
Don'tDisclose the relationship in one line
“PricingSaaS is part of Willingness to Pay.” in footers, About pages and boilerplate.
DoDon't promote the relationship
No parent colour, mark or type on PricingSaaS work. No co-branded lockups, no transaction wording, not in heroes or subject lines.
Don'tWriting about PricingSaaS?
Use the boilerplate above, the logo on its correct background, and the data with its date and source. We answer quickly.
Talk to us
john@pricingsaas.comInterviews, data requests, quotes on a pricing move, or a Pulse screenshot for a story.
Everything in one download
- 8 logo files: 7 SVG variants and 1 PNG
- Aspekta, DM Mono and Instrument Serif (woff2, SIL OFL licences included)
- Design tokens as CSS: palette, ramps, type, spacing
- README with clear space, minimum size, names, tagline and boilerplate