HubSpot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform
What happened
Between the Oct 4, 2025 and Jan 1, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Promotional discount increased from 'Save up to 40% off Starter' to 'Save up to 55% off Starter Customer Platform'. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
HubSpot's previous recorded change was "Hubspot Service Starter Introduces Credits System with 500 Credits in Service Hub Starter, Enhancing Value for Users" (Q3 2025). Before that Pulse recorded "Hubspot Service Starter Reduces Starter Plan Pricing by 40% to $9/mo/seat, Enhancing Accessibility for Customers" (Q2 2025) and "Hubspot Service Starter Launches Service Hub Enterprise Plan at $150/mo/seat, Enhancing Help Desk Software with Advanced Features and $3,500 Onboarding Fee" (Q4 2024). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountReworded
BeforeSave up to 40% off Starter
AfterSave up to 55% off Starter Customer Platform
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | Save up to 40% off Starter | Save up to 55% off Starter Customer Platform | Reworded |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Oct 4, 2025 and Jan 1, 2026; the change is marked near the top of the page, where "Save up to 40% off Starter" becomes "Save up to 55% off Starter Customer Platform".
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The two full-page captures with this change marked up are free with an account.
HubSpot, pricing history
Full history- Apr 1, 2026packagingHubspot Service Starter drops free tier user limit from pricing page
- Mar 10, 2026improvedHubspot Service Starter adds Data sync hub, drops AI Starter Platform section
- Feb 23, 2026packagingHubspot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise
- Jan 13, 2026packagingHubSpot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform · this change
- Q3 2025improvedHubspot Service Starter Introduces Credits System with 500 Credits in Service Hub Starter, Enhancing Value for Users
- Q2 2025packagingHubspot Service Starter Reduces Starter Plan Pricing by 40% to $9/mo/seat, Enhancing Accessibility for Customers
- Q4 2024improvedHubspot Service Starter Launches Service Hub Enterprise Plan at $150/mo/seat, Enhancing Help Desk Software with Advanced Features and $3,500 Onboarding Fee
Across CRM in the same window
All CRM changes- ZohoJan 14Zoho Subscriptions Introduces In-App Purchase Management to Premium Plan, Enhancing User Experience and Value
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in January 2026?
No list-price increase was recorded between Oct 4, 2025 and Jan 1, 2026. The change Pulse detected was a pricing change: discount change.
What changed on HubSpot's pricing page between Oct 4, 2025 and Jan 1, 2026?
Starter discount: Save up to 40% off Starter → Save up to 55% off Starter Customer Platform, reworded. Pulse compared the captures it took on Oct 4, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Starter Introduces Credits System with 500 Credits in Service Hub Starter, Enhancing Value for Users" in Q3 2025; HubSpot has been tracked since 2025-01-01.