HubSpot Marketing Enterprise Marketing Hub Professional Plan Price Increased by 11.25% to $890/month
What happened
Between the Oct 4, 2025 and Jan 1, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Marketing Hub Professional plan increased from $800/mo to $890/mo (11.25% increase). Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists Enterprise at $3,600.
This is the first pricing-page change Pulse has recorded for HubSpot. HubSpot has been tracked since 2025-01-01.
In the same window Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Marketing Hub Professional · Price+11%$800/mo$890/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Marketing Hub Professional | Price | $800/mo | $890/mo | +11% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Oct 4, 2025 and Jan 1, 2026; the change is marked near the top of the page, where marketing hub professional price reads $800/mo and then $890/mo.
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HubSpot, pricing history
Full history- Feb 16, 2026packagingHubspot Marketing Enterprise cuts Starter to $9/seat, adds Free tier, limits ad audiences
- Week 6, 2026packagingHubspot Marketing Enterprise drops Starter plan from feature comparison
- Week 3, 2026packagingHubspot Marketing Enterprise promotes Data Agent to general availability
- Jan 11, 2026increaseHubSpot Marketing Enterprise Marketing Hub Professional Plan Price Increased by 11.25% to $890/month · this change
Across CRM in the same window
All CRM changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did HubSpot raise prices in January 2026?
Yes. Pulse captured HubSpot's pricing page on Oct 4, 2025 and again on Jan 1, 2026 and recorded 1 price increase: Marketing Hub Professional: $800/mo → $890/mo (+11%).
What changed on HubSpot's pricing page between Oct 4, 2025 and Jan 1, 2026?
Marketing Hub Professional price: $800/mo → $890/mo (+11%). Pulse compared the captures it took on Oct 4, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; HubSpot has been tracked since 2025-01-01.