The first stop for SaaS and AI pricing.
We track the pricing pages of 4,000+ SaaS and AI companies, catch every change they ship, and turn that record into market intelligence for founders, product leaders, pricing teams, and go-to-market teams.
Our goal is simple: make it easier to understand how software is being monetized, and what you should do about it.
- Companies tracked
- 4,000+
- SaaS and AI pricing pages
- Published changes
- 8,700+
- Each with a dated before / after
- Updated
- Daily
- Every tracked pricing page
- History
- 2023 →
- How pricing got to where it is
Pricing is one of the highest-leverage decisions a software company can make. It is also one of the hardest to make with good information.
Most teams still research pricing by hand: competitor websites, screenshots, old decks, a consultant, and a guess at what a pricing page looked like six months ago. We thought there should be a better way.
PricingSaaS combines data about what companies are actually doing with analysis of why it matters. Our systems check 4,000+ pricing pages every day, with history back to 2023, so you can see each change as it happens and the broader shifts in how software is monetized. Then we write about what we find.
PricingSaaS is part of Willingness to Pay, the Copenhagen pricing consultancy led by Ulrik Lehrskov-Schmidt. We do the data, intelligence, and research; Willingness to Pay works with companies on strategy, research, and implementation. Partners since January 2025, one company since October 2026.
→ About Willingness to Pay
Rob LitterstCofounderRob leads content at PricingSaaS. Previously, he spent over a decade in SaaS, including three years as a pricing consultant at ProfitWell and leading audience growth within HubSpot's media division.
John KotowskiCofounderProduct leader with multiple software exits. Built and maintains the systems that track pricing pages and turn them into the historical record behind Pulse.
Ulrik Lehrskov-SchmidtCEO, Willingness to PaySenior pricing advisor, author of The Pricing Roadmap, and Rob's co-host on Pricing Page Unpacked.
Product
Pulse · Pulse Agent · PricingSaaS MCP
Pulse
Search any company, see its recent pricing and packaging changes, and look back at how its pricing evolved. What changed, when, and how it compares with the market.
- What changed, when, across which companies
- Every change traces to a dated diff
- Workspaces for the companies you watch
Pulse Agent
A plain-English question, answered from real pricing pages: investigate a change, compare companies, find the pattern in a market, understand why a move matters.
- Grounded in the historical record
- Benchmarks, precedent, and citations
- Works with your own agents via MCP
PricingSaaS MCP
The same data, tools, and citations, queried from Claude and other assistants, so pricing history and market intelligence reach the places teams already work.
- Connect from Claude and other assistants
- Pricing history and market changes on demand
- Same data as the app
Media
Good Better Best · Pricing Page Unpacked
Good Better Best
Our weekly newsletter on SaaS and AI monetization. One important change or emerging trend per issue, why it matters, and what to do with it.
- One argument per issue
- Practical takeaways
- Every Friday
Pricing Page Unpacked
Rob Litterst and Ulrik Lehrskov-Schmidt tear down a real company's pricing page each episode: what works, what doesn't, and what to learn from it.
- Real pricing pages, unpacked
- Co-hosted with Willingness to Pay
- Listen at willingnesstopay.com/podcast
- 01
Follow the market.
Subscribe to Good Better Best for the weekly read on what is changing in SaaS and AI pricing.
→ Subscribe - 02
Explore the data.
Use Pulse to search companies, investigate recent changes, and see how pricing evolved over time.
→ Open Pulse - 03
Bring the data into AI.
Connect the PricingSaaS MCP and query pricing intelligence from Claude and other compatible tools.
→ Set up MCP - 04
Work with a pricing expert.
Changing your pricing or packaging? Willingness to Pay works with your team from research through implementation.
→ Talk to Willingness to Pay
- What is PricingSaaS?
- PricingSaaS is a pricing intelligence platform for SaaS and AI companies. It tracks pricing and packaging changes across more than 4,000 companies and turns that data into tools, research, and analysis for software leaders.
- What does PricingSaaS track?
- PricingSaaS monitors the pricing pages of more than 4,000 SaaS and AI companies. It tracks changes to prices, plans, packaging, and positioning and updates its data daily.
- How far back does PricingSaaS data go?
- PricingSaaS maintains historical pricing and packaging data going back to 2023.
- What is Pulse?
- Pulse is PricingSaaS's pricing intelligence product. It allows users to search companies, monitor pricing and packaging changes, and investigate how a company's pricing has evolved over time.
- What is Good Better Best?
- Good Better Best is PricingSaaS's weekly newsletter about SaaS and AI monetization. Each issue explores an important pricing trend or market change and explains what software leaders can learn from it.
- Who founded PricingSaaS?
- PricingSaaS was founded by Rob Litterst and John Kotowski in 2024. Litterst previously worked as a pricing consultant at ProfitWell, while Kotowski is a product leader with multiple successful software exits who built PricingSaaS's pricing tracking systems.
- What is the relationship between PricingSaaS and Willingness to Pay?
- PricingSaaS and Willingness to Pay began partnering in January 2025 and later joined forces. PricingSaaS focuses on pricing data, market intelligence, and research. Willingness to Pay, led by Ulrik Lehrskov-Schmidt, focuses on pricing strategy, consulting, and education.
- Can AI agents access PricingSaaS data?
- Yes. PricingSaaS provides an MCP (Model Context Protocol) data layer that allows compatible AI assistants and agents to query PricingSaaS pricing data.
- How should PricingSaaS be cited?
- Use PricingSaaS when citing PricingSaaS market data, pricing and packaging analysis, or pricing intelligence. Use Good Better Best when citing analysis published in the weekly newsletter. Use Pricing Page Unpacked when citing the podcast. Rob Litterst and John Kotowski are the cofounders of PricingSaaS.
| Field | Detail |
|---|---|
| Company | PricingSaaS |
| Founded | 2024 |
| Founders | Rob Litterst and John Kotowski |
| Category | SaaS and AI pricing intelligence |
| Companies tracked | 4,000+ |
| Data updated | Daily |
| Historical data | Back to 2023 |
| Products | Pulse, Pulse Agent, PricingSaaS MCP |
| Newsletter | Good Better Best |
| Podcast | Pricing Page Unpacked |
| Part of | Willingness to Pay |
| Who it is for |
|
| Website | pricingsaas.com |
| PricingSaaS |