HubSpot Service Enterprise reveals $9/1K credits, adds Macros to Scale
What happened
Between the May 4, 2026 and May 11, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Macros (Beta) added as a new feature row in the Scale Support comparison table, available on both Professional and Enterprise plans; HubSpot Credits price of $9.00 per 1,000 credits is now publicly shown in the credits section, previously no price was displayed. Pulse files it as a pricing change (feature added, price revealed) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
HubSpot's previous recorded change was "Hubspot Service Enterprise splits into 4 tiers with $9 Starter and free trial" (Q1 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, Enterprise · FeatureFeature added
Macros (Beta) added as a new feature row in the Scale Support comparison table, available on both Professional and Enterprise plans.
- HubSpot Credits · Price visibilityRevealedPrice hiddenPrice listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Enterprise | Feature | Macros (Beta) added as a new feature row in the Scale Support comparison table, available on both Professional and Enterprise plans. | Feature added | |
| HubSpot Credits | Price visibility | Price hidden | Price listed | Revealed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 4, 2026 and May 11, 2026; the change is marked around the middle of the page, where "Price hidden" becomes "Price listed".
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HubSpot, the last 90 days
Full history- Sep 21, 2026improvedHubspot Service Enterprise drops AI transcript enrichment from Enterprise plan
- Jun 22, 2026packagingHubspot Service Enterprise cuts Customer Agent trial from 28 to 14 days
- May 13, 2026packagingHubSpot Service Enterprise reveals $9/1K credits, adds Macros to Scale · this change
- Q1 2026packagingHubspot Service Enterprise splits into 4 tiers with $9 Starter and free trial
Across CRM in the same window
All CRM changes- ZohoMay 12Zoho Cloud SIEM auto-adjusts retention limits on plan changes
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a pricing change: feature added, price revealed.
What changed on HubSpot's pricing page between May 4, 2026 and May 11, 2026?
Macros (Beta) added as a new feature row in the Scale Support comparison table, available on both Professional and Enterprise plans; HubSpot Credits price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Enterprise splits into 4 tiers with $9 Starter and free trial" in Q1 2026; HubSpot has been tracked since 2025-01-01.