HubSpot Marketing Starter boosts discount to 55%, hides price details
What happened
Between the May 11, 2026 and May 18, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Starter promotional banner updated: headline changed from 'Save up to 40% off' to 'Save up to 55% on', and specific 'was $15/$20' price callouts replaced with vague 'special Starter pricing / select offers for a limited time'. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $800 and Enterprise at $3,600.
It lands 7 days after HubSpot's previous change, "Hubspot Marketing Starter reveals $9.00 per 1,000 credits pricing" (May 11, 2026). Before that Pulse recorded "Hubspot Marketing Starter refreshes pro and enterprise plan taglines" (Apr 13, 2026), "Hubspot Marketing Starter refreshes plan taglines for sharper positioning" (Feb 23, 2026) and "Hubspot Marketing Starter launches $9/mo seat-based annual pricing" (Apr 6, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountRewordedSave up to 40% offSave up to 55% on
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | Save up to 40% off | Save up to 55% on | Reworded |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 11, 2026 and May 18, 2026; the change is marked near the top of the page, where "Save up to 40% off" becomes "Save up to 55% on".
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HubSpot, the last 90 days
Full history- Jun 24, 2026packagingHubspot Marketing Starter rebrands Commerce Hub to Revenue Hub on pricing page
- Jul 3, 2026decreaseHubspot Marketing Starter price decreased ($9→$7/mo/seat)
- May 29, 2026decreaseHubspot Marketing Starter drops to $7/mo as discounts hit 65%
- May 19, 2026packagingHubSpot Marketing Starter boosts discount to 55%, hides price details · this change
- May 11, 2026packagingHubspot Marketing Starter reveals $9.00 per 1,000 credits pricing
- Apr 13, 2026packagingHubspot Marketing Starter refreshes pro and enterprise plan taglines
- Feb 23, 2026packagingHubspot Marketing Starter refreshes plan taglines for sharper positioning
- Apr 6, 2026packagingHubspot Marketing Starter launches $9/mo seat-based annual pricing
Across CRM in the same window
All CRM changes- ZohoMay 19Zoho Sprints adds Calendar View to Starter plan
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No list-price increase was recorded between May 11, 2026 and May 18, 2026. The change Pulse detected was a pricing change: discount change.
What changed on HubSpot's pricing page between May 11, 2026 and May 18, 2026?
Starter discount: Save up to 40% off → Save up to 55% on, reworded. Pulse compared the captures it took on May 11, 2026 and May 18, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 4 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Starter reveals $9.00 per 1,000 credits pricing" on May 11, 2026; HubSpot has been tracked since 2025-01-01.