HubSpot Sales Starter reveals $9/1K credits with AI agent calculator
What happened
Between the May 4, 2026 and May 11, 2026 captures of HubSpot's pricing page, Pulse recorded one change: HubSpot Credits pricing made publicly visible at $9.00 per 1,000 credits. Credits section also replaced marketing bullets with an interactive calculator showing per-feature rates: Customer Agent 50 credits/conversation, Data Agent 10 credits/run, Prospecting Agent 100 credits/outreach. Pulse files it as a pricing change (price revealed) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $90 and Enterprise at $150.
It lands 30 days after HubSpot's previous change, "Hubspot Sales Starter rebrands AI sales tools with simpler names" (Apr 13, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HubSpot Credits · Price visibilityReplaced
Beforemarketing bullets
Afterinteractive calculator showing per-feature rates
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| HubSpot Credits | Price visibility | marketing bullets | interactive calculator showing per-feature rates | Replaced |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 4, 2026 and May 11, 2026; the change is marked near the top of the page, where "marketing bullets" becomes "interactive calculator showing per-feature rates".
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Sep 21, 2026improvedHubspot Sales Starter Sales Hub: Agent Hub democratized to Starter tier + feature repackaging
- Jul 13, 2026packagingHubspot Sales Starter quietly drops Custom Channels API from Sales Hub Enterp...
- Jul 3, 2026decreaseHubspot Sales Starter: price cut $9→$7/mo/seat + AI agent reshuffle
- May 13, 2026packagingHubSpot Sales Starter reveals $9/1K credits with AI agent calculator · this change
- Apr 13, 2026packagingHubspot Sales Starter rebrands AI sales tools with simpler names
Across CRM in the same window
All CRM changes- ZohoMay 12Zoho Cloud SIEM auto-adjusts retention limits on plan changes
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a pricing change: price revealed.
What changed on HubSpot's pricing page between May 4, 2026 and May 11, 2026?
HubSpot Credits price visibility: marketing bullets → interactive calculator showing per-feature rates, replaced. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Sales Starter rebrands AI sales tools with simpler names" on Apr 13, 2026; HubSpot has been tracked since 2025-01-01.