HubSpot Suite Starter boosts discount from 40% to 55% off Starter
What happened
Between the May 11, 2026 and May 18, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Starter promotional banner updated from 'Save up to 40% off' with explicit was-prices ($9/mo was $15, $15/mo was $20) to 'Save up to 55% on Starter' with vague limited-time offer language. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $1,300 and Enterprise at $4,700.
It lands 128 days after HubSpot's previous change, "Hubspot Suite Starter Increases Promotional Discount on Starter Customer Platform from 40% to 55%" (Jan 11, 2026). Before that Pulse recorded "Hubspot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions" (Q3 2025), "Hubspot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers" (Q2 2025) and "Hubspot Suite Starter Reduces Free Tier User Limit by 60%, Now Allowing Only 2 Users" (Q4 2024). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountChanged'Save up40% off'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | 'Save up | 40% off' | Changed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 11, 2026 and May 18, 2026; the change is marked near the top of the page, where "'Save up" becomes "40% off'".
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HubSpot, pricing history
Full history- Jul 3, 2026decreaseHubspot Suite Starter: promo price cut from $9 to $7/mo/seat
- Jun 22, 2026improvedHubspot Suite Starter renames Commerce Hub to Revenue Hub, adds AI invoicing
- Jun 1, 2026packagingHubspot Suite Starter: Pricing revealed: Starter $7/mo/seat (promo) / $20/mo/seat regular; Professional $1,300-$1,450/mo + seats…
- May 19, 2026packagingHubSpot Suite Starter boosts discount from 40% to 55% off Starter · this change
- Jan 11, 2026packagingHubspot Suite Starter Increases Promotional Discount on Starter Customer Platform from 40% to 55%
- Q3 2025improvedHubspot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
- Q2 2025packagingHubspot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- Q4 2024packagingHubspot Suite Starter Reduces Free Tier User Limit by 60%, Now Allowing Only 2 Users
- Q2 2024packagingHubspot Suite Starter Professional Customer Platform Price Increased by 8.3% to $1,170/mo
- Mar 2024decreaseHubspot Suite Starter Reduces Professional Plan Pricing by 32.5% to $1,080/month, Renames CRM Suite to Customer Platform
Across CRM in the same window
All CRM changes- ZohoMay 19Zoho Sprints adds Calendar View to Starter plan
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No list-price increase was recorded between May 11, 2026 and May 18, 2026. The change Pulse detected was a pricing change: discount change.
What changed on HubSpot's pricing page between May 11, 2026 and May 18, 2026?
Starter discount: 'Save up → 40% off', changed. Pulse compared the captures it took on May 11, 2026 and May 18, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Starter Increases Promotional Discount on Starter Customer Platform from 40% to 55%" on Jan 11, 2026; HubSpot has been tracked since 2025-01-01.