HubSpot CMS Starter reveals $9.00 per 1,000 credits pricing
What happened
Between the May 4, 2026 and May 11, 2026 captures of HubSpot's pricing page, Pulse recorded one change: HubSpot Credits pricing now publicly displayed at $9.00 per 1,000 credits; previously no per-credit price was shown in the credits section. Pulse files it as a pricing change (price revealed) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $7, Professional at $450 and Enterprise at $1,500.
It lands 41 days after HubSpot's previous change, "Hubspot CMS Starter removes free plan user limit from pricing page" (Apr 1, 2026). Before that Pulse recorded "Hubspot CMS Starter slashes annual pricing 40% to $9/mo per seat" (Apr 6, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HubSpot Credits · Price visibilityRevealedPrice hiddenPrice listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| HubSpot Credits | Price visibility | Price hidden | Price listed | Revealed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 4, 2026 and May 11, 2026; the change is marked near the top of the page, where "Price hidden" becomes "Price listed".
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Jul 3, 2026decreaseHubspot CMS Starter Content Hub: Starter price cut $9→$7/mo/seat, promo up to 65%
- Jun 1, 2026packagingHubspot CMS Starter drops 65% Starter discount banner from pricing
- May 26, 2026decreaseHubspot CMS Starter slashes Content Hub price to $7/mo/seat
- May 12, 2026packagingHubSpot CMS Starter reveals $9.00 per 1,000 credits pricing · this change
- Apr 1, 2026packagingHubspot CMS Starter removes free plan user limit from pricing page
- Apr 6, 2026packagingHubspot CMS Starter slashes annual pricing 40% to $9/mo per seat
Across CRM in the same window
All CRM changes- ZohoMay 12Zoho Cloud SIEM auto-adjusts retention limits on plan changes
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a pricing change: price revealed.
What changed on HubSpot's pricing page between May 4, 2026 and May 11, 2026?
HubSpot Credits price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 2 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Starter removes free plan user limit from pricing page" on Apr 1, 2026; HubSpot has been tracked since 2025-01-01.