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HubSpotPricing change · Price decrease · May 18 → May 25, 2026

HubSpot Suite Enterprise cuts Breeze AI agent cost 50% to 50 credits

Verified May 26, 2026Sales & Customer Relationship Management (CRM)Direction: down
The changeHubSpot Credits price — price decrease.
Before · May 18100
After · May 2550
−50%
1 change2 capturesMay 18, 2026 → May 25, 2026

What happened

Between the May 18, 2026 and May 25, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Breeze Customer Agent credit cost reduced from 100 to 50 HubSpot Credits per resolved conversation across Marketing Hub, Sales Hub, Service Hub, and Content Hub feature tables. Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Aug 17, 2026) lists Starter Customer Platform at $7, Professional at $1,300, Enterprise at $4,700, Additional Core Seat at $45 and Additional Core Seat at $75.

It lands 13 days after HubSpot's previous change, "Hubspot Suite Enterprise reveals $9/1K credits pricing, adds Macros" (May 13, 2026). Before that Pulse recorded "Hubspot Suite Enterprise adds Contracts beta to Commerce Hub lineup" (Apr 27, 2026), "Hubspot Suite Enterprise adds AEO beta: 50 prompts, 5,000 answers monthly" (Apr 22, 2026) and "Hubspot Suite Enterprise reframes plan taglines around teams and governance" (Apr 13, 2026). HubSpot has been tracked since 2025-01-01.

In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • HubSpot Credits · Price−50%
    10050

Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of HubSpot's pricing page (hubspot.com) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page, where hubspot credits price reads 100 and then 50.

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The two full-page captures with this change marked up are free with an account.

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HubSpot, the last 90 days

Full history
  1. Jul 3, 2026decreaseHubspot Suite Enterprise: New AEO product launched + Starter price cut $9→$7/mo/seat
  2. Jun 22, 2026improvedHubspot Suite Enterprise switches to USD, cuts prices up to 23%
  3. Jun 8, 2026packagingHubspot Suite Enterprise expands pricing tiers from 2 to 4 columns
  4. May 26, 2026decreaseHubSpot Suite Enterprise cuts Breeze AI agent cost 50% to 50 credits · this change
  5. May 13, 2026improvedHubspot Suite Enterprise reveals $9/1K credits pricing, adds Macros
  6. Apr 27, 2026improvedHubspot Suite Enterprise adds Contracts beta to Commerce Hub lineup
  7. Apr 22, 2026improvedHubspot Suite Enterprise adds AEO beta: 50 prompts, 5,000 answers monthly
  8. Apr 13, 2026packagingHubspot Suite Enterprise reframes plan taglines around teams and governance
  9. Mar 31, 2026packagingHubspot Suite Enterprise simplifies plan taglines across tiers
  10. Mar 24, 2026improvedHubspot Suite Enterprise launches three Beta Enterprise features, removed Free plan user limit

Across CRM in the same window

All CRM changes
  1. ZohoMay 19Zoho Sprints adds Calendar View to Starter plan
  2. FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
  3. MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
  4. ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
  5. SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange

Questions about this change

Did HubSpot raise prices in May 2026?

No — prices went down. Between May 18, 2026 and May 25, 2026 HubSpot's pricing page showed 1 price cut: HubSpot Credits: 100 → 50 (−50%).

What changed on HubSpot's pricing page between May 18, 2026 and May 25, 2026?

HubSpot Credits price: 100 → 50 (−50%). Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.

How often does HubSpot change its pricing?

Pulse recorded 7 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Enterprise reveals $9/1K credits pricing, adds Macros" on May 13, 2026; HubSpot has been tracked since 2025-01-01.