HubSpot Operations reveals $9/1K credits with interactive cost calculator
What happened
Between the May 4, 2026 and May 11, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: HubSpot Credits unit price now explicitly displayed at $9.00 per 1,000 credits; an interactive pricing calculator was added showing per-agent costs (Customer Agent: 50 credits/conversation resolved; Data Agent: 10 credits/smart properties run); HubSpot AEO now allows purchasing additional prompts anytime beyond the base 25 prompts; the trial description ('Trial includes 25 prompts tracked on 3 answer engines') was replaced with 'Purchase additional prompts anytime.'. Pulse files it as a pricing change (price revealed, feature added) with an upward direction. Pulse's latest capture (Aug 10, 2026) lists Starter at $7, Professional at $720, Enterprise at $2,000, Professional Core Seat Add-on at $45 and HubSpot Credits at $9 per 1,000 credits.
It lands 42 days after HubSpot's previous change, "Hubspot Operations refreshes Pro and Enterprise plan taglines" (Apr 1, 2026). Before that Pulse recorded "Hubspot Operations removes Brand Identity feature from Enterprise plan" (Mar 17, 2026), "Hubspot Operations shifts to omni-channel marketing, demand engine focus" (Mar 10, 2026) and "Hubspot Operations drops feature comparison table for plan guidance" (Week 10, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HubSpot Credits · Price visibilityAdded
BeforeNo showing per-agent costs
Aftershowing per-agent costs
- — · FeatureFeature added
HubSpot AEO now allows purchasing additional prompts anytime beyond the base 25 prompts; the trial description ('Trial includes 25 prompts tracked on 3 answer engines') was replaced with 'Purchase additional prompts anytime.'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| HubSpot Credits | Price visibility | No showing per-agent costs | showing per-agent costs | Added |
| — | Feature | HubSpot AEO now allows purchasing additional prompts anytime beyond the base 25 prompts; the trial description ('Trial includes 25 prompts tracked on 3 answer engines') was replaced with 'Purchase additional prompts anytime.' | Feature added | |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 4, 2026 and May 11, 2026; the change is marked near the top of the page, where showing per-agent costs now appears.
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HubSpot, the last 90 days
Full history- Aug 10, 2026packagingHubspot Operations Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
- Jun 24, 2026packagingHubspot Operations adds tiered SEO and video tools to comparison
- May 29, 2026decreaseHubspot Operations cuts AI agent credit cost 50%, boosts discounts
- May 12, 2026improvedHubSpot Operations reveals $9/1K credits with interactive cost calculator · this change
- Apr 1, 2026packagingHubspot Operations refreshes Pro and Enterprise plan taglines
- Mar 17, 2026packagingHubspot Operations removes Brand Identity feature from Enterprise plan
- Mar 10, 2026packagingHubspot Operations shifts to omni-channel marketing, demand engine focus
- Week 10, 2026packagingHubspot Operations drops feature comparison table for plan guidance
Across CRM in the same window
All CRM changes- ZohoMay 12Zoho Cloud SIEM auto-adjusts retention limits on plan changes
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a pricing change: price revealed, feature added.
What changed on HubSpot's pricing page between May 4, 2026 and May 11, 2026?
HubSpot Credits price visibility: No showing per-agent costs → showing per-agent costs, added; HubSpot AEO now allows purchasing additional prompts anytime beyond the base 25 prompts; the trial description ('Trial includes 25 prompts tracked on 3 answer engines') was replaced with 'Purchase additional prompts anytime.'. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 4 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Operations refreshes Pro and Enterprise plan taglines" on Apr 1, 2026; HubSpot has been tracked since 2025-01-01.