HubSpot Suite Enterprise adds AEO beta: 50 prompts, 5,000 answers monthly
What happened
Between the Apr 13, 2026 and Apr 20, 2026 captures of HubSpot's pricing page, Pulse recorded one change: AEO (Answer Engine Optimization) added as a Beta feature to Marketing Hub: Professional tracks 25 prompts/2,500 answers per month; Enterprise tracks 50 prompts/5,000 answers per month. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Starter Customer Platform at $7, Professional at $1,300, Enterprise at $4,700, Additional Core Seat at $45 and Additional Core Seat at $75.
It lands 9 days after HubSpot's previous change, "Hubspot Suite Enterprise reframes plan taglines around teams and governance" (Apr 13, 2026). Before that Pulse recorded "Hubspot Suite Enterprise simplifies plan taglines across tiers" (Mar 31, 2026), "Hubspot Suite Enterprise launches three Beta Enterprise features, removed Free plan user limit" (Mar 24, 2026) and "Hubspot Suite Enterprise streamlines plan taglines for clarity and impact" (Mar 10, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Salesforce, ActiveCampaign, Microsoft and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, Enterprise · FeatureFeature added
AEO (Answer Engine Optimization) added as a Beta feature to Marketing Hub: Professional tracks 25 prompts/2,500 answers per month; Enterprise tracks 50 prompts/5,000 answers per month.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Enterprise | Feature | AEO (Answer Engine Optimization) added as a Beta feature to Marketing Hub: Professional tracks 25 prompts/2,500 answers per month; Enterprise tracks 50 prompts/5,000 answers per month. | Feature added | |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Apr 13, 2026 and Apr 20, 2026; the change is marked near the top of the page.
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HubSpot, the last 90 days
Full history- May 26, 2026decreaseHubspot Suite Enterprise cuts Breeze AI agent cost 50% to 50 credits
- May 13, 2026improvedHubspot Suite Enterprise reveals $9/1K credits pricing, adds Macros
- Apr 27, 2026improvedHubspot Suite Enterprise adds Contracts beta to Commerce Hub lineup
- Apr 22, 2026improvedHubSpot Suite Enterprise adds AEO beta: 50 prompts, 5,000 answers monthly · this change
- Apr 13, 2026packagingHubspot Suite Enterprise reframes plan taglines around teams and governance
- Mar 31, 2026packagingHubspot Suite Enterprise simplifies plan taglines across tiers
- Mar 24, 2026improvedHubspot Suite Enterprise launches three Beta Enterprise features, removed Free plan user limit
- Mar 10, 2026packagingHubspot Suite Enterprise streamlines plan taglines for clarity and impact
- Week 5, 2026packagingHubspot Suite Enterprise cuts Pro credits in half, keeps Enterprise at 10K
Across CRM in the same window
All CRM changes- ZohoApr 19Zoho Sprints Expands to 5 Tiers With New Free and Enterprise Plans
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
Questions about this change
Did HubSpot raise prices in April 2026?
No list-price increase was recorded between Apr 13, 2026 and Apr 20, 2026. The change Pulse detected was a product change: feature added.
What changed on HubSpot's pricing page between Apr 13, 2026 and Apr 20, 2026?
AEO (Answer Engine Optimization) added as a Beta feature to Marketing Hub: Professional tracks 25 prompts/2,500 answers per month; Enterprise tracks 50 prompts/5,000 answers per month. Pulse compared the captures it took on Apr 13, 2026 and Apr 20, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 5 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Enterprise reframes plan taglines around teams and governance" on Apr 13, 2026; HubSpot has been tracked since 2025-01-01.