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HubSpotPricing change · Price revealed · May 4 → May 11, 2026

HubSpot CMS reveals $9/1K credits pricing with AI agent rates

Verified May 12, 2026Sales & Customer Relationship Management (CRM)Direction: up
The changeCredits estimator — added.
Before · May 4No Credits estimator
After · May 11Credits estimator
added
1 change2 capturesMay 4, 2026 → May 11, 2026

What happened

Between the May 4, 2026 and May 11, 2026 captures of HubSpot's pricing page, Pulse recorded one change: HubSpot Credits per-unit price now publicly shown at $9.00 per 1,000 credits, replacing generic marketing bullets. Credits estimator added with Customer Agent (50 credits/conversation) and Data Agent (10 credits/smart property) rates. Pulse files it as a pricing change (price revealed) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $7, Professional at $450 and Enterprise at $1,500.

This is the first pricing-page change Pulse has recorded for HubSpot. HubSpot has been tracked since 2025-01-01.

In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • — · Price visibilityAdded
    No Credits estimatorCredits estimator

Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of HubSpot's pricing page (hubspot.com) from May 4, 2026 and May 11, 2026; the change is marked near the top of the page, where Credits estimator now appears.

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The two full-page captures with this change marked up are free with an account.

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HubSpot, pricing history

Full history
  1. Aug 17, 2026packagingHubspot CMS Content Hub: additional Core Seat pricing disclosed ($45/$75mo)
  2. Jul 3, 2026packagingHubspot CMS Content Hub: Starter price cut $9→$7/mo/seat + Credits pricing revealed
  3. May 12, 2026packagingHubSpot CMS reveals $9/1K credits pricing with AI agent rates · this change

Across CRM in the same window

All CRM changes
  1. ZohoMay 12Zoho Cloud SIEM auto-adjusts retention limits on plan changes
  2. FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
  3. MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
  4. ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
  5. SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange

Questions about this change

Did HubSpot raise prices in May 2026?

No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a pricing change: price revealed.

What changed on HubSpot's pricing page between May 4, 2026 and May 11, 2026?

Price visibility: No Credits estimator → Credits estimator, added. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.

How often does HubSpot change its pricing?

Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; HubSpot has been tracked since 2025-01-01.