HubSpot CMS reveals $9/1K credits pricing with AI agent rates
What happened
Between the May 4, 2026 and May 11, 2026 captures of HubSpot's pricing page, Pulse recorded one change: HubSpot Credits per-unit price now publicly shown at $9.00 per 1,000 credits, replacing generic marketing bullets. Credits estimator added with Customer Agent (50 credits/conversation) and Data Agent (10 credits/smart property) rates. Pulse files it as a pricing change (price revealed) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Starter at $7, Professional at $450 and Enterprise at $1,500.
This is the first pricing-page change Pulse has recorded for HubSpot. HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Revealed—Price visibilityPrice hiddenPrice listed: $9.00
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Price visibility | Price hidden | Price listed: $9.00 | Revealed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 4, 2026 and May 11, 2026; the change is marked near the top of the page, where "Price hidden" becomes "Price listed: $9.00".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, pricing history
Full history- Aug 17, 2026PackagingHubspot CMS Content Hub: additional Core Seat pricing disclosed ($45/$75mo)
- Jul 2, 2026Price decreaseHubspot CMS Content Hub: Starter price cut $9→$7/mo/seat + Credits pricing revealed
- May 12, 2026Price revealedHubSpot CMS reveals $9/1K credits pricing with AI agent rates This change
Across CRM in the same window
All CRM changes- ZohoMay 12Zoho Cloud SIEM auto-adjusts retention limits on plan changes
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a pricing change: price revealed.
What changed on HubSpot's pricing page between May 4, 2026 and May 11, 2026?
Price visibility: Price hidden → Price listed: $9.00, revealed. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; HubSpot has been tracked since 2025-01-01.