HubSpot Marketing Starter reveals $9.00 per 1,000 credits pricing
What happened
Between the May 4, 2026 and May 11, 2026 captures of HubSpot's pricing page, Pulse recorded one change: HubSpot Credits pricing now publicly displayed at $9.00 per 1,000 credits; previously the credits section showed no explicit price for credit packs. Pulse files it as a pricing change (price revealed) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $800 and Enterprise at $3,600.
It lands 29 days after HubSpot's previous change, "Hubspot Marketing Starter refreshes pro and enterprise plan taglines" (Apr 13, 2026). Before that Pulse recorded "Hubspot Marketing Starter refreshes plan taglines for sharper positioning" (Feb 23, 2026) and "Hubspot Marketing Starter launches $9/mo seat-based annual pricing" (Apr 6, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HubSpot Credits · Price visibilityRevealedPrice hiddenPrice listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| HubSpot Credits | Price visibility | Price hidden | Price listed | Revealed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 4, 2026 and May 11, 2026; the change is marked near the top of the page, where "Price hidden" becomes "Price listed".
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HubSpot, the last 90 days
Full history- Jul 3, 2026decreaseHubspot Marketing Starter price decreased ($9→$7/mo/seat)
- May 29, 2026decreaseHubspot Marketing Starter drops to $7/mo as discounts hit 65%
- May 19, 2026packagingHubspot Marketing Starter boosts discount to 55%, hides price details
- May 11, 2026packagingHubSpot Marketing Starter reveals $9.00 per 1,000 credits pricing · this change
- Apr 13, 2026packagingHubspot Marketing Starter refreshes pro and enterprise plan taglines
- Feb 23, 2026packagingHubspot Marketing Starter refreshes plan taglines for sharper positioning
- Apr 6, 2026packagingHubspot Marketing Starter launches $9/mo seat-based annual pricing
Across CRM in the same window
All CRM changes- ZohoMay 12Zoho Cloud SIEM auto-adjusts retention limits on plan changes
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a pricing change: price revealed.
What changed on HubSpot's pricing page between May 4, 2026 and May 11, 2026?
HubSpot Credits price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 3 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Starter refreshes pro and enterprise plan taglines" on Apr 13, 2026; HubSpot has been tracked since 2025-01-01.