HubSpot Marketing Enterprise reveals $9.00 per 1,000 credits price
What happened
Between the May 4, 2026 and May 11, 2026 captures of HubSpot's pricing page, Pulse recorded one change: HubSpot Credits price publicly revealed at $9.00 per 1,000 credits; previously the credits section described the system without showing any price. Pulse files it as a pricing change (price revealed) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists Enterprise at $3,600.
It lands 28 days after HubSpot's previous change, "Hubspot Marketing Enterprise refreshes plan taglines with audience-focused copy" (Apr 14, 2026). Before that Pulse recorded "Hubspot Marketing Enterprise adds Free and $9/mo Starter tiers" (Apr 6, 2026) and "Hubspot Marketing Enterprise cuts Starter to $9/seat, adds Free tier, limits ad audiences" (Feb 16, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HubSpot Credits · Price visibilityRevealedPrice hiddenPrice listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| HubSpot Credits | Price visibility | Price hidden | Price listed | Revealed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 4, 2026 and May 11, 2026; the change is marked near the top of the page, where "Price hidden" becomes "Price listed".
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HubSpot, the last 90 days
Full history- Aug 17, 2026packagingHubspot Marketing Enterprise Marketing: seat pricing revealed ($45/$75/mo) + Pro/Ent feature swap
- Aug 10, 2026improvedHubspot Marketing Enterprise Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
- May 26, 2026improvedHubspot Marketing Enterprise cuts AI agent credit cost 50%
- May 11, 2026packagingHubSpot Marketing Enterprise reveals $9.00 per 1,000 credits price · this change
- Apr 14, 2026packagingHubspot Marketing Enterprise refreshes plan taglines with audience-focused copy
- Apr 6, 2026packagingHubspot Marketing Enterprise adds Free and $9/mo Starter tiers
- Feb 16, 2026packagingHubspot Marketing Enterprise cuts Starter to $9/seat, adds Free tier, limits ad audiences
Across CRM in the same window
All CRM changes- ZohoMay 12Zoho Cloud SIEM auto-adjusts retention limits on plan changes
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a pricing change: price revealed.
What changed on HubSpot's pricing page between May 4, 2026 and May 11, 2026?
HubSpot Credits price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 3 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Enterprise refreshes plan taglines with audience-focused copy" on Apr 14, 2026; HubSpot has been tracked since 2025-01-01.