HubSpot Suite Enterprise reveals $9/1K credits pricing, adds Macros
What happened
Between the May 4, 2026 and May 11, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Macros (Beta) feature added to Service Hub in the Help Desk Workspace section, available for both Professional and Enterprise plans; HubSpot Credits pricing now publicly displayed: $9.00 per 1,000 credits, with per-feature costs shown (Customer Agent: 50 credits/conversation, Data Agent: 10 credits/smart property). Pulse files it as a pricing change (feature added, price revealed) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Starter Customer Platform at $7, Professional at $1,300, Enterprise at $4,700, Additional Core Seat at $45 and Additional Core Seat at $75.
It lands 15 days after HubSpot's previous change, "Hubspot Suite Enterprise adds Contracts beta to Commerce Hub lineup" (Apr 27, 2026). Before that Pulse recorded "Hubspot Suite Enterprise adds AEO beta: 50 prompts, 5,000 answers monthly" (Apr 22, 2026), "Hubspot Suite Enterprise reframes plan taglines around teams and governance" (Apr 13, 2026) and "Hubspot Suite Enterprise simplifies plan taglines across tiers" (Mar 31, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, Enterprise · FeatureFeature added
Macros (Beta) feature added to Service Hub in the Help Desk Workspace section, available for both Professional and Enterprise plans.
- HubSpot Credits · Price visibilityRevealedPrice hiddenPrice listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Enterprise | Feature | Macros (Beta) feature added to Service Hub in the Help Desk Workspace section, available for both Professional and Enterprise plans. | Feature added | |
| HubSpot Credits | Price visibility | Price hidden | Price listed | Revealed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 4, 2026 and May 11, 2026; the change is marked around the middle of the page, where "Price hidden" becomes "Price listed".
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Jun 22, 2026improvedHubspot Suite Enterprise switches to USD, cuts prices up to 23%
- Jun 8, 2026packagingHubspot Suite Enterprise expands pricing tiers from 2 to 4 columns
- May 26, 2026decreaseHubspot Suite Enterprise cuts Breeze AI agent cost 50% to 50 credits
- May 13, 2026improvedHubSpot Suite Enterprise reveals $9/1K credits pricing, adds Macros · this change
- Apr 27, 2026improvedHubspot Suite Enterprise adds Contracts beta to Commerce Hub lineup
- Apr 22, 2026improvedHubspot Suite Enterprise adds AEO beta: 50 prompts, 5,000 answers monthly
- Apr 13, 2026packagingHubspot Suite Enterprise reframes plan taglines around teams and governance
- Mar 31, 2026packagingHubspot Suite Enterprise simplifies plan taglines across tiers
- Mar 24, 2026improvedHubspot Suite Enterprise launches three Beta Enterprise features, removed Free plan user limit
- Mar 10, 2026packagingHubspot Suite Enterprise streamlines plan taglines for clarity and impact
Across CRM in the same window
All CRM changes- ZohoMay 12Zoho Cloud SIEM auto-adjusts retention limits on plan changes
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a pricing change: feature added, price revealed.
What changed on HubSpot's pricing page between May 4, 2026 and May 11, 2026?
Macros (Beta) feature added to Service Hub in the Help Desk Workspace section, available for both Professional and Enterprise plans; HubSpot Credits price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 6 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Enterprise adds Contracts beta to Commerce Hub lineup" on Apr 27, 2026; HubSpot has been tracked since 2025-01-01.