HubSpot Service Starter reveals $9/1K credits with usage calculator
What happened
Between the May 4, 2026 and May 11, 2026 captures of HubSpot's pricing page, Pulse recorded one change: HubSpot Credits price now shown publicly at $9.00 per 1,000 credits. Credits usage calculator added showing Data Agent at 10 credits per smart properties run. Pulse files it as a pricing change (price revealed) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
It lands 21 days after HubSpot's previous change, "Hubspot Service Starter adds Simple ad automation and CRM segments in Beta" (Apr 22, 2026). Before that Pulse recorded "Hubspot Service Starter Rebrands Health Score and Help Desk Features" (Apr 13, 2026), "Starter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref" (Apr 5, 2026) and "Hubspot Service Starter drops free tier user limit from pricing page" (Apr 1, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HubSpot Credits · Price visibilityAddedNo showing Data Agentshowing Data Agent
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| HubSpot Credits | Price visibility | No showing Data Agent | showing Data Agent | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 4, 2026 and May 11, 2026; the change is marked near the top of the page, where showing Data Agent now appears.
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HubSpot, the last 90 days
Full history- Jul 3, 2026decreaseHubspot Service Starter: price cut to $7/mo/seat + Free plan gains Revenue tools
- Jun 8, 2026packagingHubspot Service Starter reveals $9/1K credits pricing publicly
- May 26, 2026packagingHubspot Service Starter cuts seat price to $7/mo, boosts discount to 65%
- May 13, 2026packagingHubSpot Service Starter reveals $9/1K credits with usage calculator · this change
- Apr 22, 2026improvedHubspot Service Starter adds Simple ad automation and CRM segments in Beta
- Apr 13, 2026packagingHubspot Service Starter Rebrands Health Score and Help Desk Features
- Apr 5, 2026packagingStarter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref...
- Apr 1, 2026packagingHubspot Service Starter drops free tier user limit from pricing page
- Mar 10, 2026improvedHubspot Service Starter adds Data sync hub, drops AI Starter Platform section
- Feb 23, 2026packagingHubspot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise
Across CRM in the same window
All CRM changes- ZohoMay 12Zoho Cloud SIEM auto-adjusts retention limits on plan changes
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a pricing change: price revealed.
What changed on HubSpot's pricing page between May 4, 2026 and May 11, 2026?
HubSpot Credits price visibility: No showing Data Agent → showing Data Agent, added. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 6 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Starter adds Simple ad automation and CRM segments in Beta" on Apr 22, 2026; HubSpot has been tracked since 2025-01-01.