HubSpot Sales Enterprise adds Custom Channels API for messaging integrations
What happened
Between the Apr 13, 2026 and Apr 20, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Custom Channels API added to Enterprise plan highlights — new integration capability for custom messaging channels. Not present anywhere in prior version. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
It lands 9 days after HubSpot's previous change, "Hubspot Sales Enterprise renames AI meeting and call features across board" (Apr 13, 2026). Before that Pulse recorded "Hubspot Sales Enterprise adds Deal Summaries and 100 pipeline limits" (Feb 9, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Salesforce, ActiveCampaign, Microsoft and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureAddedNo Custom Channels APICustom Channels API
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | No Custom Channels API | Custom Channels API | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Apr 13, 2026 and Apr 20, 2026; the change is marked near the top of the page, where Custom Channels API now appears.
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HubSpot, the last 90 days
Full history- Jun 22, 2026improvedHubspot Sales Enterprise cuts conversation intelligence from Pro plan
- Jun 8, 2026packagingHubspot Sales Enterprise restores credits pricing, expands plan tiers
- May 11, 2026packagingHubspot Sales Enterprise reveals $9 per 1,000 credits pricing
- Apr 22, 2026improvedHubSpot Sales Enterprise adds Custom Channels API for messaging integrations · this change
- Apr 13, 2026packagingHubspot Sales Enterprise renames AI meeting and call features across board
- Feb 9, 2026improvedHubspot Sales Enterprise adds Deal Summaries and 100 pipeline limits.
Across CRM in the same window
All CRM changes- ZohoApr 19Zoho Sprints Expands to 5 Tiers With New Free and Enterprise Plans
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
Questions about this change
Did HubSpot raise prices in April 2026?
No list-price increase was recorded between Apr 13, 2026 and Apr 20, 2026. The change Pulse detected was a product change: feature added.
What changed on HubSpot's pricing page between Apr 13, 2026 and Apr 20, 2026?
Enterprise feature: No Custom Channels API → Custom Channels API, added. Pulse compared the captures it took on Apr 13, 2026 and Apr 20, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 2 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Sales Enterprise renames AI meeting and call features across board" on Apr 13, 2026; HubSpot has been tracked since 2025-01-01.