HubSpot Suite Enterprise switches to USD, cuts prices up to 23%
What happened
Between the Jun 15, 2026 and Jun 22, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Enterprise knowledge base limit increased from 25 to 100 knowledge bases per account (up to 10,000 articles). This is a 4x increase in the number of knowledge bases allowed; Commerce Hub renamed to Revenue Hub in navigation and pricing table section header. Navigation link updated from /pricing/commerce to /pricing/revenue. Bundle plan cards still reference Commerce Hub Professional/Enterprise. Pulse files it as a packaging change (limit increase, positioning) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Starter Customer Platform at $7, Professional at $1,300, Enterprise at $4,700, Additional Core Seat at $45 and Additional Core Seat at $75.
It lands 14 days after HubSpot's previous change, "Hubspot Suite Enterprise expands pricing tiers from 2 to 4 columns" (Jun 8, 2026). Before that Pulse recorded "Hubspot Suite Enterprise cuts Breeze AI agent cost 50% to 50 credits" (May 26, 2026), "Hubspot Suite Enterprise reveals $9/1K credits pricing, adds Macros" (May 13, 2026) and "Hubspot Suite Enterprise adds Contracts beta to Commerce Hub lineup" (Apr 27, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Microsoft, Freshworks, Zoho, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · Limit+300%25100
- Bundle · PositioningRenamedCommerce HubRevenue Hub
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Limit | 25 | 100 | +300% |
| Bundle | Positioning | Commerce Hub | Revenue Hub | Renamed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jun 15, 2026 and Jun 22, 2026; the change is marked around the middle of the page, where enterprise limit reads 25 and then 100.
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HubSpot, the last 90 days
Full history- Aug 10, 2026packagingHubspot Suite Enterprise Marketing Hub: additional seat pricing hidden ($45/$75 removed)
- Jul 20, 2026improvedHubspot Suite Enterprise Suite: email template limit doubled to 10,000 (Sales/Service Hub)
- Jul 3, 2026decreaseHubspot Suite Enterprise: New AEO product launched + Starter price cut $9→$7/mo/seat
- Jun 22, 2026improvedHubSpot Suite Enterprise switches to USD, cuts prices up to 23% · this change
- Jun 8, 2026packagingHubspot Suite Enterprise expands pricing tiers from 2 to 4 columns
- May 26, 2026decreaseHubspot Suite Enterprise cuts Breeze AI agent cost 50% to 50 credits
- May 13, 2026improvedHubspot Suite Enterprise reveals $9/1K credits pricing, adds Macros
- Apr 27, 2026improvedHubspot Suite Enterprise adds Contracts beta to Commerce Hub lineup
- Apr 22, 2026improvedHubspot Suite Enterprise adds AEO beta: 50 prompts, 5,000 answers monthly
- Apr 13, 2026packagingHubspot Suite Enterprise reframes plan taglines around teams and governance
Across CRM in the same window
All CRM changes- MicrosoftJun 22Microsoft adds Copilot Cowork as metered feature
- FreshworksJun 22Freshworks expands Freddy AI Agent with Studio and performance tools
- ZohoJun 2Zoho Sprints adds Sprint Capacity Planning to Premier plan
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in June 2026?
No list-price increase was recorded between Jun 15, 2026 and Jun 22, 2026. The change Pulse detected was a packaging change: limit increase, positioning.
What changed on HubSpot's pricing page between Jun 15, 2026 and Jun 22, 2026?
Enterprise limit: 25 → 100 (+300%); Bundle positioning: Commerce Hub → Revenue Hub, renamed. Pulse compared the captures it took on Jun 15, 2026 and Jun 22, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 7 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Enterprise expands pricing tiers from 2 to 4 columns" on Jun 8, 2026; HubSpot has been tracked since 2025-01-01.
