HubSpot Service Starter cuts seat price to $7/mo, boosts discount to 65%
What happened
Between the May 18, 2026 and May 25, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Starter plan monthly seat price decreased from $9/mo/seat to $7/mo/seat. Change reflected across plan card and all feature comparison table headers (Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub); Starter promotional discount banner updated from 'Save up to 55% on Starter' to 'Save up to 65% on Starter', a 10 percentage point increase in the advertised maximum discount. Pulse files it as a pricing change (price decrease, discount change) with a downward direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
It lands 13 days after HubSpot's previous change, "Hubspot Service Starter reveals $9/1K credits with usage calculator" (May 13, 2026). Before that Pulse recorded "Hubspot Service Starter adds Simple ad automation and CRM segments in Beta" (Apr 22, 2026), "Hubspot Service Starter Rebrands Health Score and Help Desk Features" (Apr 13, 2026) and "Starter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref" (Apr 5, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Price−22%$9/mo/seat$7/mo/seat
- Starter · DiscountReworded
BeforeSave up to 55% on Starter
AfterSave up to 65% on Starter
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Price | $9/mo/seat | $7/mo/seat | −22% |
| Starter | Discount | Save up to 55% on Starter | Save up to 65% on Starter | Reworded |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page, where starter price reads $9/mo/seat and then $7/mo/seat.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Jul 1, 2026packagingHubspot Service Starter cuts free Customer Agent trial from 28 to 14 days
- Jul 3, 2026decreaseHubspot Service Starter: price cut to $7/mo/seat + Free plan gains Revenue tools
- Jun 8, 2026packagingHubspot Service Starter reveals $9/1K credits pricing publicly
- May 26, 2026packagingHubSpot Service Starter cuts seat price to $7/mo, boosts discount to 65% · this change
- May 13, 2026packagingHubspot Service Starter reveals $9/1K credits with usage calculator
- Apr 22, 2026improvedHubspot Service Starter adds Simple ad automation and CRM segments in Beta
- Apr 13, 2026packagingHubspot Service Starter Rebrands Health Score and Help Desk Features
- Apr 5, 2026packagingStarter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref...
- Apr 1, 2026packagingHubspot Service Starter drops free tier user limit from pricing page
- Mar 10, 2026improvedHubspot Service Starter adds Data sync hub, drops AI Starter Platform section
Across CRM in the same window
All CRM changes- ZohoMay 19Zoho Sprints adds Calendar View to Starter plan
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No — prices went down. Between May 18, 2026 and May 25, 2026 HubSpot's pricing page showed 1 price cut: Starter: $9/mo/seat → $7/mo/seat (−22%).
What changed on HubSpot's pricing page between May 18, 2026 and May 25, 2026?
Starter price: $9/mo/seat → $7/mo/seat (−22%); Starter discount: Save up to 55% on Starter → Save up to 65% on Starter, reworded. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 6 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Starter reveals $9/1K credits with usage calculator" on May 13, 2026; HubSpot has been tracked since 2025-01-01.