HubSpot CMS Starter slashes Content Hub price to $7/mo/seat
What happened
Between the May 18, 2026 and May 25, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Breeze Customer Agent credit cost halved from 100 HubSpot Credits to 50 HubSpot Credits per conversation resolved in the feature comparison table; Content Hub Starter plan discounted price decreased from $9/mo/seat to $7/mo/seat; promotional Starter discount banner updated from 'Save up to 55%' to 'Save up to 65%'. Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $7, Professional at $450 and Enterprise at $1,500.
It lands 13 days after HubSpot's previous change, "Hubspot CMS Starter reveals $9.00 per 1,000 credits pricing" (May 12, 2026). Before that Pulse recorded "Hubspot CMS Starter removes free plan user limit from pricing page" (Apr 1, 2026) and "Hubspot CMS Starter slashes annual pricing 40% to $9/mo per seat" (Apr 6, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PriceChanged
Before100 HubSpot Credits
After50 HubSpot Credits per conversation resolved
- Starter · Price−22%$9/mo/seat$7/mo/seat
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Price | 100 HubSpot Credits | 50 HubSpot Credits per conversation resolved | Changed |
| Starter | Price | $9/mo/seat | $7/mo/seat | −22% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 18, 2026 and May 25, 2026; the change is marked in the lower part of the page, where "100 HubSpot Credits" becomes "50 HubSpot Credits per conversation resolved".
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Jul 27, 2026improvedHubspot CMS Starter Content Hub: Professional swaps Custom reporting for Agent Hub
- Jul 3, 2026decreaseHubspot CMS Starter Content Hub: Starter price cut $9→$7/mo/seat, promo up to 65%
- Jun 1, 2026packagingHubspot CMS Starter drops 65% Starter discount banner from pricing
- May 26, 2026decreaseHubSpot CMS Starter slashes Content Hub price to $7/mo/seat · this change
- May 12, 2026packagingHubspot CMS Starter reveals $9.00 per 1,000 credits pricing
- Apr 1, 2026packagingHubspot CMS Starter removes free plan user limit from pricing page
- Apr 6, 2026packagingHubspot CMS Starter slashes annual pricing 40% to $9/mo per seat
Across CRM in the same window
All CRM changes- ZohoMay 19Zoho Sprints adds Calendar View to Starter plan
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No — prices went down. Between May 18, 2026 and May 25, 2026 HubSpot's pricing page showed 2 price cuts: 100 HubSpot Credits → 50 HubSpot Credits per conversation resolved (changed); Starter: $9/mo/seat → $7/mo/seat (−22%).
What changed on HubSpot's pricing page between May 18, 2026 and May 25, 2026?
Price: 100 HubSpot Credits → 50 HubSpot Credits per conversation resolved, changed; Starter price: $9/mo/seat → $7/mo/seat (−22%). Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 3 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Starter reveals $9.00 per 1,000 credits pricing" on May 12, 2026; HubSpot has been tracked since 2025-01-01.