HubSpot Marketing Enterprise cuts AI agent credit cost 50%
What happened
Between the May 18, 2026 and May 25, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Breeze Customer Agent credit cost reduced from 100 to 50 HubSpot Credits per conversation resolved, applying to both Professional and Enterprise plans. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Enterprise at $3,600.
It lands 14 days after HubSpot's previous change, "Hubspot Marketing Enterprise reveals $9.00 per 1,000 credits price" (May 11, 2026). Before that Pulse recorded "Hubspot Marketing Enterprise refreshes plan taglines with audience-focused copy" (Apr 14, 2026) and "Hubspot Marketing Enterprise adds Free and $9/mo Starter tiers" (Apr 6, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · Feature−50%10050
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | 100 | 50 | −50% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 18, 2026 and May 25, 2026; the change is marked around the middle of the page, where enterprise feature reads 100 and then 50.
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HubSpot, the last 90 days
Full history- Sep 21, 2026improvedHubspot Marketing Enterprise adds Content and Nurture AI agents in BETA
- Aug 17, 2026packagingHubspot Marketing Enterprise Marketing: seat pricing revealed ($45/$75/mo) + Pro/Ent feature swap
- Aug 10, 2026improvedHubspot Marketing Enterprise Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
- May 26, 2026improvedHubSpot Marketing Enterprise cuts AI agent credit cost 50% · this change
- May 11, 2026packagingHubspot Marketing Enterprise reveals $9.00 per 1,000 credits price
- Apr 14, 2026packagingHubspot Marketing Enterprise refreshes plan taglines with audience-focused copy
- Apr 6, 2026packagingHubspot Marketing Enterprise adds Free and $9/mo Starter tiers
Across CRM in the same window
All CRM changes- ZohoMay 19Zoho Sprints adds Calendar View to Starter plan
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a product change: feature change.
What changed on HubSpot's pricing page between May 18, 2026 and May 25, 2026?
Enterprise feature: 100 → 50 (−50%). Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 3 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Enterprise reveals $9.00 per 1,000 credits price" on May 11, 2026; HubSpot has been tracked since 2025-01-01.