HubSpot Marketing Starter drops to $7/mo as discounts hit 65%
What happened
Between the May 18, 2026 and May 25, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Breeze Customer Agent cost reduced from 100 to 50 HubSpot Credits per conversation resolved, for Professional and Enterprise plans; Starter plan monthly price decreased from $9/mo/seat to $7/mo/seat; promotional Starter discount banner updated from 'Save up to 55%' to 'Save up to 65%'. Pulse files it as a pricing change (feature change, price decrease) with a downward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $800 and Enterprise at $3,600.
It lands 11 days after HubSpot's previous change, "Hubspot Marketing Starter boosts discount to 55%, hides price details" (May 19, 2026). Before that Pulse recorded "Hubspot Marketing Starter reveals $9.00 per 1,000 credits pricing" (May 11, 2026), "Hubspot Marketing Starter refreshes pro and enterprise plan taglines" (Apr 13, 2026) and "Hubspot Marketing Starter launches $9/mo seat-based annual pricing" (Apr 6, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HubSpot Credits, Professional, Enterprise · Feature−50%10050
- Starter · Price−22%$9/mo/seat$7/mo/seat
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| HubSpot Credits, Professional, Enterprise | Feature | 100 | 50 | −50% |
| Starter | Price | $9/mo/seat | $7/mo/seat | −22% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 18, 2026 and May 25, 2026; the change is marked around the middle of the page, where starter price reads $9/mo/seat and then $7/mo/seat.
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HubSpot, the last 90 days
Full history- Jul 27, 2026packagingHubspot Marketing Starter drops $9/1,000 credit rate, goes vague on pricing
- Jun 24, 2026packagingHubspot Marketing Starter rebrands Commerce Hub to Revenue Hub on pricing page
- Jul 3, 2026decreaseHubspot Marketing Starter price decreased ($9→$7/mo/seat)
- May 29, 2026decreaseHubSpot Marketing Starter drops to $7/mo as discounts hit 65% · this change
- May 19, 2026packagingHubspot Marketing Starter boosts discount to 55%, hides price details
- May 11, 2026packagingHubspot Marketing Starter reveals $9.00 per 1,000 credits pricing
- Apr 13, 2026packagingHubspot Marketing Starter refreshes pro and enterprise plan taglines
- Apr 6, 2026packagingHubspot Marketing Starter launches $9/mo seat-based annual pricing
Across CRM in the same window
All CRM changes- ZohoMay 19Zoho Sprints adds Calendar View to Starter plan
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No — prices went down. Between May 18, 2026 and May 25, 2026 HubSpot's pricing page showed 1 price cut: Starter: $9/mo/seat → $7/mo/seat (−22%).
What changed on HubSpot's pricing page between May 18, 2026 and May 25, 2026?
HubSpot Credits, Professional, Enterprise feature: 100 → 50 (−50%); Starter price: $9/mo/seat → $7/mo/seat (−22%). Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 4 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Starter boosts discount to 55%, hides price details" on May 19, 2026; HubSpot has been tracked since 2025-01-01.