HubSpot Operations cuts AI agent credit cost 50%, boosts discounts
What happened
Between the May 18, 2026 and May 25, 2026 captures of HubSpot's pricing page, Pulse recorded 3 changes: Starter promotional discount banner increased from 'Save up to 55%' to 'Save up to 65%' on Starter plans for new customers; Marketing Hub Starter plan price decreased from $9/mo/seat to $7/mo/seat (monthly commit). The $20/mo/seat annual price is unchanged; Breeze Customer Agent credit cost per conversation halved from 100 HubSpot Credits to 50 HubSpot Credits for Professional and Enterprise plans. Pulse files it as a pricing change (discount change, price decrease, feature change) with a downward direction. Pulse's latest capture (Aug 10, 2026) lists Starter at $7, Professional at $720, Enterprise at $2,000, Professional Core Seat Add-on at $45 and HubSpot Credits at $9 per 1,000 credits.
It lands 17 days after HubSpot's previous change, "Hubspot Operations reveals $9/1K credits with interactive cost calculator" (May 12, 2026). Before that Pulse recorded "Hubspot Operations refreshes Pro and Enterprise plan taglines" (Apr 1, 2026), "Hubspot Operations removes Brand Identity feature from Enterprise plan" (Mar 17, 2026) and "Hubspot Operations shifts to omni-channel marketing, demand engine focus" (Mar 10, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountRewordedSave up to 55%Save up to 65%
- Starter · Price−22%$9/mo/seat$7/mo/seat
- HubSpot Credits, Professional, Enterprise · FeatureChanged100 HubSpot Credits50 HubSpot Credits
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | Save up to 55% | Save up to 65% | Reworded |
| Starter | Price | $9/mo/seat | $7/mo/seat | −22% |
| HubSpot Credits, Professional, Enterprise | Feature | 100 HubSpot Credits | 50 HubSpot Credits | Changed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page, where starter price reads $9/mo/seat and then $7/mo/seat.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Aug 10, 2026packagingHubspot Operations Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
- Jun 24, 2026packagingHubspot Operations adds tiered SEO and video tools to comparison
- May 29, 2026decreaseHubSpot Operations cuts AI agent credit cost 50%, boosts discounts · this change
- May 12, 2026improvedHubspot Operations reveals $9/1K credits with interactive cost calculator
- Apr 1, 2026packagingHubspot Operations refreshes Pro and Enterprise plan taglines
- Mar 17, 2026packagingHubspot Operations removes Brand Identity feature from Enterprise plan
- Mar 10, 2026packagingHubspot Operations shifts to omni-channel marketing, demand engine focus
- Week 10, 2026packagingHubspot Operations drops feature comparison table for plan guidance
Across CRM in the same window
All CRM changes- ZohoMay 19Zoho Sprints adds Calendar View to Starter plan
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in May 2026?
No — prices went down. Between May 18, 2026 and May 25, 2026 HubSpot's pricing page showed 1 price cut: Starter: $9/mo/seat → $7/mo/seat (−22%).
What changed on HubSpot's pricing page between May 18, 2026 and May 25, 2026?
Starter discount: Save up to 55% → Save up to 65%, reworded; Starter price: $9/mo/seat → $7/mo/seat (−22%); HubSpot Credits, Professional, Enterprise feature: 100 HubSpot Credits → 50 HubSpot Credits, changed. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 5 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Operations reveals $9/1K credits with interactive cost calculator" on May 12, 2026; HubSpot has been tracked since 2025-01-01.