HubSpot CMS Starter drops 65% Starter discount banner from pricing
What happened
Between the May 25, 2026 and Jun 1, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Promotional banner 'Save up to 65% on Starter — Smarter tools, lower price' removed from the Content Hub pricing page for new customers. Pulse files it as a pricing change (discount removed) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $7, Professional at $450 and Enterprise at $1,500.
It lands 7 days after HubSpot's previous change, "Hubspot CMS Starter slashes Content Hub price to $7/mo/seat" (May 26, 2026). Before that Pulse recorded "Hubspot CMS Starter reveals $9.00 per 1,000 credits pricing" (May 12, 2026), "Hubspot CMS Starter removes free plan user limit from pricing page" (Apr 1, 2026) and "Hubspot CMS Starter slashes annual pricing 40% to $9/mo per seat" (Apr 6, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Microsoft, ActiveCampaign and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountRemovedDiscountNo discount
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | Discount | No discount | Removed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from May 25, 2026 and Jun 1, 2026; the change is marked near the top of the page, where the discount no longer appears.
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HubSpot, the last 90 days
Full history- Aug 10, 2026packagingHubspot CMS Starter Content Hub: Case studies BETA feature removed (Professional)
- Jul 27, 2026improvedHubspot CMS Starter Content Hub: Professional swaps Custom reporting for Agent Hub
- Jul 3, 2026decreaseHubspot CMS Starter Content Hub: Starter price cut $9→$7/mo/seat, promo up to 65%
- Jun 1, 2026packagingHubSpot CMS Starter drops 65% Starter discount banner from pricing · this change
- May 26, 2026decreaseHubspot CMS Starter slashes Content Hub price to $7/mo/seat
- May 12, 2026packagingHubspot CMS Starter reveals $9.00 per 1,000 credits pricing
- Apr 1, 2026packagingHubspot CMS Starter removes free plan user limit from pricing page
- Apr 6, 2026packagingHubspot CMS Starter slashes annual pricing 40% to $9/mo per seat
Across CRM in the same window
All CRM changes- ZohoJun 2Zoho Sprints adds Sprint Capacity Planning to Premier plan
- FreshworksMay 11Freshworks reveals AI Agent session pricing: 500 free, $49 per 100 more
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did HubSpot raise prices in June 2026?
No list-price increase was recorded between May 25, 2026 and Jun 1, 2026. The change Pulse detected was a pricing change: discount removed.
What changed on HubSpot's pricing page between May 25, 2026 and Jun 1, 2026?
Starter discount: Discount → No discount, removed. Pulse compared the captures it took on May 25, 2026 and Jun 1, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 4 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Starter slashes Content Hub price to $7/mo/seat" on May 26, 2026; HubSpot has been tracked since 2025-01-01.