HubSpot Operations Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
What happened
Between the Aug 3, 2026 and Aug 10, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Additional Core Seat overage pricing removed from display for Professional ($45/mo) and Enterprise ($75/mo) plans; Enterprise feature 'Lookalike Lists' (BETA) renamed to 'Lookalike Segments' (BETA). In detail: Removed publicly-shown additional-seat overage pricing: Professional additional Core Seats ($45/mo) and Enterprise additional Core Seats ($75/mo) no longer disclosed; Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA). Pulse files it as a pricing change (price hidden, feature change) with a downward direction. The current page lists Starter at $7, Professional at $720, Enterprise at $2,000, Professional Core Seat Add-on at $45 and HubSpot Credits at $9 per 1,000 credits.
It lands 47 days after HubSpot's previous change, "Hubspot Operations adds tiered SEO and video tools to comparison" (Jun 24, 2026). Before that Pulse recorded "Hubspot Operations cuts AI agent credit cost 50%, boosts discounts" (May 29, 2026) and "Hubspot Operations reveals $9/1K credits with interactive cost calculator" (May 12, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Microsoft, Pipedrive and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, Enterprise · Price visibilityRemoved
Beforepublicly-shown additional-seat overage pricing
AfterNot listed
- Enterprise · FeatureFeature change
Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Enterprise | Price visibility | publicly-shown additional-seat overage pricing | Not listed | Removed |
| Enterprise | Feature | Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA) | Feature change | |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Aug 3, 2026 and Aug 10, 2026; the change is marked around the middle of the page, where the publicly-shown additional-seat overage pricing no longer appears.
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HubSpot, the last 90 days
Full history- Aug 10, 2026packagingHubSpot Operations Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more · this change
- Jun 24, 2026packagingHubspot Operations adds tiered SEO and video tools to comparison
- May 29, 2026decreaseHubspot Operations cuts AI agent credit cost 50%, boosts discounts
- May 12, 2026improvedHubspot Operations reveals $9/1K credits with interactive cost calculator
Across CRM in the same window
All CRM changes- ZohoAug 11Zoho Recruitstaffing Recruit: pricing table prices became visible ($0/$25/$50/$75)
- MicrosoftAug 10Microsoft Copilot 365 Copilot: 1-month free trial added to Business plans
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
- FreshworksJul 20Freshworks: free starter program ($0 for 1-2 agents/6mo) removed
Questions about this change
Did HubSpot raise prices in August 2026?
No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a pricing change: price hidden, feature change.
What changed on HubSpot's pricing page between Aug 3, 2026 and Aug 10, 2026?
Professional, Enterprise price visibility: publicly-shown additional-seat overage pricing → Not listed, removed; Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA). Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 3 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Operations adds tiered SEO and video tools to comparison" on Jun 24, 2026; HubSpot has been tracked since 2025-01-01.